All Articles Tagged "african american haircare"
The global hair care market is estimated to be worth about $83.1 billion and two young enterprising women from California are trying to get a big slice of that market. Keonna and Kayla Davis, ages 21 and 19, are the owners of the recently opened KD Haircare Supply, a beauty supply store in Moreno Valley, CA, and they are in fact, according to reports, the youngest beauty supply store owners in the industry.
Keonna and Kayla’s business venture actually started online when the sisters began selling hair products via their website in March 2015 while they were job hunting. At the urging of their mother, they decided to open and brick and mortar business. The Davises used money they earned from their online business along with personal savings and matching funds from their parents to open the storefront location.
Even though the siblings had no business experience, they went ahead with their idea and haven’t looked back since. Now they are pulling in customers and media attention after doing a wealth of research on the ins and outs of running your own business, from bookkeeping to supply negotiations. They also attended as many hair care industry events as they could to get enhance their product knowledge and get a better understanding of their competition.
And if you’re wondering, the sisters have different preferences when it comes to their personal hairstyles: Keonna is natural and Kayla likes weave and extensions. Check out our chat with the budding entrepreneurs below.
MadameNoire (MN): Why did you want to open a beauty supply store?
Keonna Davis: Because we were unable to find employment and our online business was generating a small local buzz so we felt the timing was right to move forward with a storefront.
MN: Did your age cause any special challenges?
Kayla Davis: Yes, we were not taken seriously when contacting distributors and trying to find a storefront, but we overcame all of those challenges.
MN: Are there any challenges being sisters in business together?
Keonna: Not really for us because as sisters we are sort of like ying and yang; we both know our roles and we work well together.
MN: What was the most surprising thing about opening a business?
Keonna: How much overhead it takes to track and keep up with daily activities. How much time is required daily for operations.
MN: What do you enjoy about entrepreneurship?
Kayla: Being our own boss.
MN: I’m sure people said you could not do this, how did you prove them wrong?
Keonna: By opening up our own store front.
MN: What makes your beauty supply store different?
Keonna: We cater to natural hair products and weaves. The only chemicals in our storefront are from hair dye.
MN: Tell me why you thought it was important to join Black Owned Beauty Supply Store Association (BOBSA)?
Kayla: It was important to gather information from other BOBSA businesses in the industry; BOBOSA assisted us with our first distributors and it was so well worth it and beneficial for us to join.
MN: Other Black owners of beauty supply businesses say it’s difficult making inroads with Korean suppliers. Did you have trouble as well?
Keonna: Yes, in the beginning some made it difficult, similar to what other BOBSA members experienced when working with some Korean manufacturers, but not all. To our surprise, many were very open to doing business with us, but we are not sure if it was due to the social media publicity or if it is because we were able to locate individual Korean distributors and contact them directly. Following up on our applications and going in person to meet and shop with them has actually been welcoming for us. We are unsure of the reasons but we are doing fine with new accounts.
Although only 36 percent of Black consumers (compared to 48 percent of White consumers) use anti-aging facial moisturizers and four in 10 (or 41 percent) don’t use any type of anti-aging facial skincare product at all (versus 35 percent for White consumers), when it comes to hair, African-American consumers are concerned with aging. According to research from Mintel, 42 percent of Black consumers have tried or would be interested in trying anti-aging haircare products.
“Historically, Black consumers are not necessarily looking for the fountain of youth. They tend to embrace aging more so than other consumers. Those who use anti-aging products are motivated by different factors. In most cases, Blacks aren’t typically proactive when it comes to anti-aging, rather they are very reactionary,” Tonya Roberts, multicultural analyst at Mintel, says. “But in the haircare category, it’s different. The movement toward natural hair—whether natural hair weave or all-natural styles—is making Blacks a lot more conscious about the ingredients they put in their hair. They are looking for ingredients that are natural, restore damaged hair, and make their hair healthy – and they’re looking for results. Anti-aging products that include natural ingredients and promise to deliver on restoration are sure to appeal to Black shoppers.”
In fact, 30 percent of Black consumers have used or are interested in haircare products that treat baldness and thinning, while 46 percent have used or would be willing to try color or tint products, according to a press release.
Of course, in general Black consumers buy a lot of hair care products. According to Mintel, Black haircare market (hair care products formulated for and specifically marketed to Black consumers) had increased 2.5 percent from last year and is expected to reach $774 million by the close of 2014. And this figure doesn’t not include sales of hair weave, wigs, sales from independent beauty supply stores. And even with the trend toward natural hair, product sales are still booming–even though it is more difficult for Black consumers to find quality products.
“Despite the steady growth the Black haircare market has enjoyed in recent years, and the proliferation of brands for natural and chemically treated Black hair, many Black consumers still struggle with finding products that work well. Part of the challenge is that many companies aren’t marketing their products to Blacks using the right casting and culturally relevant messaging. There’s an opportunity for manufacturers and retailers to spur growth by addressing some of the untapped markets – men, children, anti-aging products, multiracial, healthier straightening options, etc.,” Roberts says.
The road to natural hair is paved with good intentions. The joy of not being a slave to routine chemical processing and heat styling certainly is alluring for many. Many natural hair divas will tell you they find there’s more freedom and versatility in styling hair in its natural state. There are many more positive reasons for going natural; it all depends on who you ask.
I went natural for all those reasons three years ago, ready to embrace my natural coils and free up my schedule and budget in the process. Unlike many other naturalistas, I didn’t do the “big chop” (or BC as it is called in the natural hair community). I just let the relaxer grow out, relying on weaves and blowouts during the transition phase. When the relaxed hair finally grew out, I tried out a few low-maintenance natural hair styles, but was disappointed that I didn’t have the length or the talent to recreate all the fabulously luscious styles I saw the natural hair divas on YouTube rocking.
One attempt at a two-strand twist turned into a messy four-hour ordeal that left me with disastrous results. I followed the directions on the curling product jar to a T, or so I thought. The end result was a frizzy, tangled mess that looked like the ‘before’ picture in a hair product ad. Talk about an epic fail. I felt as if I had let my natural hair sisters down. I was losing hope.
Impatient and indecisive about the direction I wanted to take with my hair, I weaved it up for a couple of months while I decided what my next style move would be. After the weave I thought I would get a blowout for a couple of weeks, mainly to check my hair growth. There was only one place I would go for my blowout; the place where dreams were born and legends were made. Several of my natural hair girlfriends went to the same Dominican salon and their hair looked healthy, flawless and fabulous. I didn’t need much convincing or an appointment for that matter. So to the Dominican salon I went.
I had heard horror stories about the excruciating heat you’re subjected to at the Dominican salon. Someone told me about her one and only experience at a Dominican salon, complete with amusing re-enactments of weeping and gnashing of teeth. She made it sound like it was hell fire and damnation. But I had so many other friends who went to these salons and had great experiences and hair to prove it. I decided I would go through the experience just one time to check my growth and wear my hair in a different style for a couple of weeks.
The stylists at the Dominican salon were wonderful. They welcomed me into the Sisterhood of the Fabulously Flowing Blowouts with open arms. Literally. When I walked into the salon, I was greeted with a hug and immediately ushered back to the spa-like shampoo room. I walked past rows of women under dryers with what looked like ear muffs on their ears. Ladies in the stylist chairs getting their hair blown out didn’t seem to be in tears or crying out in pain. All I knew was that I wanted to get the same flowing end-results they were getting.
When it was my turn to meet the hair dryer, it was hotter than I would have preferred, but it didn’t kill me. All I knew was that 45 minutes after I walked into the Dominican salon with my tightly coiled afro, I was leaving with a sleek, bouncy chin-length bob. I was now a member of the Sisterhood of the Fabulously Flowing Blowouts.
Fast-forward three months later. My visits every two to three weeks were starting to take a toll on my hair. I started noticing hair breaking off around my temples and along my hairline. The strain of the heat was beginning to show. No amount of sisterhood hugs could erase the fact that I was losing the natural hair I had spent more than two years to grow. As much as I hated to admit it, I had to leave the sisterhood.
When it comes to Dominican salons, I can say I’ve been there and done that. I’m not knocking the experience though. I have countless family members and friends who have been going to Dominican salons for years, and their hair is so sleek and healthy you’d think they had perms. I just know that it’s not for me. It’s been almost three months since my last visit to the Dominican salon, and I’m starting to see a little evidence of growth around my edges. Maybe after all I put it through, my hair has forgiven me.
Just a few months ago, it was Summer and you made the big chop, natural or just plain ‘ol short, that you had been thinking about for months on end. Everyone was excited, surprised, and inspired, including yourself. But now it’s Winter, and that short cut has been working your last nerves. It’s growing back irregularly or too fast, and now you don’t know what direction to go in. Should you let your hair grow back or keep cutting? Should you put braids in to avoid the harsh Winter wind? Why is your hair so boring all of a sudden? These thoughts are prevalent around this time of year when a fluffy hat is your best friend and your hair is dryer than a cactus. So to help alleviate the stress, here are a few options for styles short haired ladies can try for the rest of this season. Some you’ll like, some you’ll hate, but whatevs, at least you now have options.
Many African American women choose the ease of keeping their hair short. However, while short hairstyles may not require as much time to maintain as longer ones, one must still work to make sure that her tresses are in good shape.
Keep Hair Moisturized
Regular deep conditioning treatments can protect Black hair from breakage and help to repair the damage that can be caused by heat styling. Choose a conditioner with natural ingredients that is free from excessive alcohol based additives (search the ingredients list for words ending in ‘-0l’, i.e. glycol) and sodium laurel sulfates that can dry the hair out even further. Select a styling product designed for Black hair that is easily absorbed without weighing your hair down or flaking up; again, choose one that is low on alcohol and fragrances that may smell nice, but will dry Black hair out.
Black hair should be trimmed on a regular basis, in order to promote healthy hair growth and eliminate split ends. Natural hair should be trimmed every six to eight weeks, while chemically processed Black hair should be trimmed every four to six weeks.
To keep your short hair soft and prevent breakage, sleep with a silk or satin scarf or bonnet or on a satin or silk pillowcase. Cotton scarves and pillowcases can promote split ends and absorb much needed moisture from Black hair.
Madame Noire caught up with 21-year-old beauty Bria Murphy in New York where she was presented as the new face of Dark & Lovely hair products. Bria’s dad Eddie Murphy, her mom Nicole Mitchell and her little sister Shayne were all on hand at the red carpet event. Nia Long, Tyson Beckford and a host of other black Hollywood insiders were also in attendance.
What’s your definition of natural hair?
We hear you talkin’. In the past two hair articles, How to Grow Long African American Hair and Biggest Myths about African American Hair, you asked us, or each other, for a list of products or ingredients that produce healthy hair. Well wait no more that list is here. Here are some ingredients you need to look for, ones you need to avoid, and which products may work for you.
Goodness knows we spend a lot of money on haircare. Between salon visits, hair products and accessories, hair maintenance can be a nice chunk of a modern girl’s monthly budget. In these tough economic times, we all want to find ways to cut costs without sacrificing in the looks department.
Here are ways to save a few bucks on haircare and still be cute!