(WSJ.com) — In the music business these days, it’s not about selling the most CDs, it’s having the best sponsors. On its path from rootsy L.A. hip-hop troupe to pop juggernaut, the Black Eyed Peas have been escorted by a parade of corporate backers. From Coors to Levi’s, Honda to Apple, Verizon to Pepsi, brands have padded the group’s video budgets, underwritten its tours and billboarded band members in prominent places. When Apple was preparing the 2003 launch of the iTunes store, The Peas’ “Hey Mama” became the first song associated with the iconic campaign’s dancing silhouettes, a point of pride for will.i.am, the band’s frontman.
- MN Business
- Follow MadameNoire on Instagram
- Follow MadameNoire on Tumblr
- Like MadameNoire on Facebook
- Follow MadameNoire on Twitter
- Subscribe to MadameNoire on YouTube
- Follow MadameNoire on Pinterest
- Subscribe to MadameNoire
Sign up for the newsletter.
MadameNoire is a sophisticated lifestyle publication that gives African-American women the latest in fashion trends, black entertainment news, parenting tips and beauty secrets that are specifically for black women. Black women seek information on a wide variety of topics including African-American hair care, health issues, relationship advice and career trends - and MadameNoire provides all of that.
MadameNoire ® Copyright © 2010-2015 Moguldom Media Group. All Rights Reserved | Moguldom Multicultural