(NYTimes.com) — MADISON AVENUE likes to talk about reaching consumers when they are young, the better to woo them into becoming brand-loyal buyers. An initiative in Minneapolis and St. Paul seeks to do the same in trying to interest members of minority groups in advertising or marketing as a potential career. The initiative, called the BrandLab, is aimed at students in area high schools and includes classroom curricula, internships, scholarships and even office-tour field trips.
Selling Minority Students on a Career in Marketing
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