Study: Tiger Woods scandal may have cost sponsors’ stockholders $12 billion

January 13, 2010  |  

Shareholders of Nike, Gatorade and other Tiger Woods sponsors lost a collective $5 to $12 billion in the wake of the scandal involving his extramarital affairs, according to a new study by researchers at the University of California, Davis. The losses are separate from – and potentially much larger than – damage to Woods’ own earnings.

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