Natural Hair Goes Corporate: Will the Masses Get It?

November 22nd, 2011 - By Danielle Kwateng

Natural Hair in Corporate America

Over ten years ago, before natural hair became a huge trend for black women, my older sister Lydia was running around the campus of Spelman College curly and proud. “I was lazy enough to just not get a relaxer. I’d never had to really deal with my hair before on my own, so it was kind of a defacto decision,” she said. But the cultural security blanket of being at a historically black college in Atlanta protected Lydia from the trials of having natural hair around people of other ethnicities, specifically in corporate America.

Soon after graduating she started working as one of the few black female engineers at Delta Airlines, where she first encountered an adverse response to her au naturale coiffure. Changes in her natural styles were met with comments bordering on insulting.

“It was like, ‘Oh, your head changed’ or ‘Did you get a hair cut?’ As if I was another person. It was almost like if I had come to work with some really colorful wig when in actuality it was just a two-strand twist.” One co-worker at her second corporate job said she looked like “she stuck her finger in a light socket” in response to one of her natural looks. Eventually my sister, like many black women, decided her best option was to keep her hair pressed to reduce attention on anything other than her work quality.

When I was a child, African-American women like Melba Tolliver, Cheryl Tatum, Sydney M. Boone, Dorothy Reed and Renee Rodgers received national attention for the discrimination they faced while wearing Afro-centric hairstyles to work. While the black community is more accepting of natural hairstyles—now no longer solely seen as a black pride statement—the largely white corporate world isn’t totally there yet. But change is evitable and it hasn’t stopped black women from all walks of life from getting the big chop.

“Hairstyles all depend on your lifestyle, what you want to wear it for and if it suits [you],” said Amanda Charles, a natural-hair stylist at Time Studio in Ft. Greene, Brooklyn. She says her clients run the gamut, from corporate types to artists who ask for different styles to reflect their personality, but also must fit in with a professional setting.

“I’m thinking a lot of people are going to be going natural; a lot of people have been saying their hair is breaking with the relaxer and they just don’t know what’s going on,” Charles said about her clients. “[Both] chemically treated hair and natural hair require regular maintenance to remain healthy, but natural hair is definitely doable for the office and women are just now realizing that.”

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  • Chioma

    I am a student at the University of California, Berkeley and I am working on a research proposal regarding black hair politics in corporate America. I am looking for mainly African American women who have or are currently working in the corporate field to participate
    by answering weekly questions (4-5 weeks) around the topic of black hair. This
    discussion will challenge you to think about concepts that you may or may not
    think about, which, in return, will build on your awareness and educate others
    and me about real life experiences. Join me in my journey of enlightenment and
    make your voice heard. Thank You.

    Look Me up on you tube for more info or email
    Chioma.amaechi12@gmail

  • KVB

    In the 18 years that I have had close to a bald head, I have not received many negative comments.  I got a few from black women in the beginning, but now I only get praise.  Brothers love it.  I turn heads when I walk into a room and I mean, my hair is short!  I’ve been a corporate lawyer, Chief Operating Officer and Investment Banker.  Not one negative comment at work – not one.  When I was at Spelman, I thought my most powerful professors had natural hair.  I wanted it too.  I did it.  My husband said that if I had had relaxed hair, he would have walked right by me because I would have looked like everyone else.  

  • Zc7463

    I really think being natural is nothing new. Just be you.  I think white people really don’t care about our hair as much as we think about it.  We as black people just need to accept ourselves and have more confidence. 

  • Pingback: Ten Fave's for Natural Hair |

  • ElleBella

    I believe everyone should wear what is appropriate for your career environment. When I was in high school I didn’t mind being the point person for all things black. I am well out of high school and have graduated from that position. One person in particular at my career site is always in black people hair, like she is going to get her hair done at an African-hair salon. Yeah right!!! I’m over it, so you should get over it too. This is my hair. Enjoy the view.

  • Bstonblkm

    IT does matter in certain corporate settings. I worked for Fidelity and I am not having someone with wild hair colored green in my environment

  • http://www.cleverandconscious.com SentAsha

    Interesting. After all of what our people/ancestors have been through….These jokers (BLACK and WHITE) should be ignored just like how a devout Muslim ignores pork. They should be ousted for having a problem with God-given “royal coiled” nappy hair. This shouldn’t even be an issue. Many non-thinking BLACK folks tried to convince me to perm my hair before I entered Corporate. I have to thank myself for obeying the spriritual instruction from the Most High. “Come as you are. Not as what others expect you to be.” Dissing natural hair is a straight up dis’ to the Most High, Creator of all things of and in the universe.

    Psychologically there are 2 reasons why people have a disdain for natural coiled hair.
    1. For ignorant whites, it’s too much pride and self-love.  Their thoughts “Who are you to have pride, self-love and honor
    for what God
    gave.  You are not supposed to honor thyself. The white race is your  God you are supposed to seek validation through
    me.”

    2. For ignorant blacks, it’s 2-fold. Some are appalled by the boldness and the audacity of being nappy. It reminds them that they don’t have enough confidence to embrace “the true self”. For others that constantly seek white approval they take it as an embarrassment to the “race”. They classify natural hair with an intelligence quotient and socio-economic status.  Over the years, I have observed serval black business magazines from all over the country and 90% of the time when a businesswoman is featured she either has a perm, a weave or a fade. In the churches, millions of woman cry out to the Lord on Sunday and wouldn’t dare embrace what the Lord has naturally made and laid on their head.
    OTHER REASONS FOR THE ADVERSITY….Scientifically, for some whites that are “in the know” they overstand that the nappy coils are transmitters and increase your intuition and highten one’s spiritual power. An electrician once explained to me that their is correlation between the intensity and speed of an electrical current and the amount of spirals/coils within the the copper. Nappy hair is a strong coiled antenna.  For proof of this research the word cilium. Although it’s a latin word for eyelash, within science it is used in connection with hair and an insect’s antenna.  What does antenna do for a bug? It helps the bug to receive clear messages and transmits the message into their brain/body. What does an antenna do for a TV? It transmits messages from the airwaves to the box so that there can be a clear picture without the antenna the picture has noise and everything is distorted. What do nappy coils do for the indigenious people of the Earth. It helps you to receive the clear messages from the airwaves; messages from your ancestors, family, friends, enemies and foes. It’s your crown. It’s one of the
    most bizarre physical connections to the Most High, Living Creator of all things in and of the Universe.

    At the end of the day, the so-called “Black” and “White” people who are universal in mind and spirit,  focus on  getting the job done and collect those  Benjamins.  They are not studdin’ anyone’s hair. 

  • Icis185

    I am in the military, and I really know what it is like to have my ethnic hair challenged. Its time for a change.

    • Livy

      idk, in the military, evryone has to submit to regulations when personal appearance is involved. Conformity is seen to contribute to unity. I imagine extensions and weaves and loose natural styles would be time consuming and impractical considering the schedule and conditions during deployment. The service is a lifestyle more than a job. I’ve seen many sisters wear wigs or short hair, and of course perm. Anyone know what the rule is on locs?

  • KP

    my hair, my choice

    • Scanartist1

      Good comment RCARSON. This is such a great topic!!! I know that if we as a people (black, white or what ever the race) just keep educating and wearing our natural hair it will not be such a “big deal”. If you look back in the 70′s people were so happy with their natural self. I have 2 daughters and I want to make sure they know how to manage and enjoy their natural hair before they decide to ever perm it. I’m 36 and have just really learned how to manage my natural hair and this is not because my mother was not proud of our heritage, perms and curls were just the “in thing” and people were just not educated about the long term damaging effects. We also should not judge people on how “natural” they are, it’s your hair and what ever makes you Happy!!!!!! @;)

  • Rcarson1272

    Older women because of their own experience with slavery, segregation and or acceptance. Would say you need to do your hair if wore in an Afro, locked, or twisted. It’s a shame most AA women do not know how to care for natural hair because of the negativity associated with it. I was barely in middle school getting a perm because my identity was so off. I would hear comments like we have Indian or white in our family like it was an way of acceptance. I love identifying with who I am ethnically and culturally as an African descendant. Before hot combing and “conching” were a normal practice of fitting in. Many women’s hair and psyche was ruined by it. I cringe when I hear someone say oh she have Indian or white people in her family look at her hair or her skin. After all we can’t get others to accept us if we can’t accept and love ourselves.

  • http://dontloseyourdayjob.com/ Clark Kent

    :: slow clap :: Great read.

  • CCK

    I haven’t been to this site before, but this article was linked by a friend of mine who wears her hair naturally. She and I talk a lot about hair care because, even though I’m white, I have really curly hair. I think a lot of black women may not understand that white women with curly hair get all those comments too. I have been told the exact “finger in an electrical socket” comment. I feel the same pressure for my hair to look soft and shiny and to have movement, especially since I work in a professional environment. However, I’m not trying to take away from the fact that black people have an additional, cultural aspect to the issues they face if they choose to wear their hair natural. Just trying to say that we’re all being held up to a cultural ideal of straight, shiny hair and maybe we have some common ground.

  • Ihmotep88

    Whenever I hear a black person cries about racism it sicken me to my stomach. How can one, ask to be respected and love when you don’t have the audacity to love yourself. You hate your skin color and hair texture, but you think other races should see you as a human being. The self-dehumanization of blacks is the result of a viscous mentalcide behavior, or post-traumatic slavery disorder. Most black women hate their hair, body and skin tones. Wearing weaves to me is equate to a person bleaching it’s skin to a lighter tone.

    • http://www.facebook.com/profile.php?id=6826797 Inger Nemcik

      Amazing how off base you are in this post…but let’s start here: Which “Most Black women” are you referring to?  Who are they and where do they live? I have been Black for over 50 yrs, have lived all over the USA and in other countries….and have yet to meet the Black women you speak of. Didn’t meet them in Mississippi or in France, in NYC or Indiana not anywhere! I think that your sickness goes a bit further than your stomach: Don’t fear…there is an easy cure for the disease of ignorance….learn something about a subject if you want to post about it . Human beings have been manipulating their hair for as long as there have been people. What is the difference between White women with weaves, highlights, hair extensions or men with hair pieces etc…? You compare weaves to skin bleaching but what about skin tanning, is that self hate…do light skin people hate their skin color? Or is it simply a matter of taste and fashion? There has always been tremendous pride among Black women… I have never “asked’ to be respected in my life, without a word I  fully expect and demand respect…and I know I am loved. You have a serious disorder that is far deeper than anything called “post-traumatic slavery disorder” whatever that might be. Based on your irrational statement about expecting other races to see “Black women as human”, I would recommend you seek a mental health professional at your earliest convenience…it is not safe for you to walk around with such thoughts in your head. I can’t believe you would write such a thing if your were well, so I will pray that you read what you have written here again and decide to make that call. Help is out there my friend….trust me! Be well and be blessed.

      • Peace Joy21

        What ????????……… Great Article.

      • SoTrue

        PREACHHHHHHHHHHHH!!!

    • ElleBella

      Get help immediately. I don’t mean earthly help. You need a spiritual intervention.

    • Msmykimoto2u

       Wow….this has to be ignorance at its best. I think you should do a little research before you make such bold statments that “Most black women hate their hair, body and skin tones.” Because last time I checked, studies showed that “Black women”, yes black women, are the most comfortable in their skin and with their bodies than any other race in America. Google it. Reading is fundamental after all. Anyways, whether a Black woman’s hair is natural, relaxed, or rocking a weave, its all on how you work it. I’m not going to say that relaxed hair isnt healthy because that is simply not true. Yes your hair is more vunerable in that state because its weaker, (didnt say weak) but thats why you have to protect it. My hair was relaxed for a long time and my hair was strong, long, and thick, growing fast, and always soft and moisturized because I only used organic products. The only reason I decided to cut it off was because I was tired of paying so much money to get it done nor did I have the time. But saying a woman’s hair isn’t healthy because she relaxes it is ridiculous. As long as she rocks it, thats all that matters. Have a nice day!

      P.S. Some women who relax dont know how to properly take care of it (ex; over processing, coloring right after perm, not wearing protective hairstyles etc. just like some women dont know how to take care of their natural hair because they dont keep it moisturized, use wrong products, comb it while dry and from root to tip which causes breakage in both forms. Its all about knowing your hair and what works for you

  • SoTrue

    I don’t care what “the masses” think about my hair (even though my hair is relaxed)… Us sisters dont complain about how ”the masses” rock their hair so they shouldn’t care about our hair (whether it be relaxed, natural, weave etc)

    E.g. at my High School white girls were “rocking” PINK, GREEN, BLUE hair and were allowed, but as soon as a black sister had a black weave with pink/ green/ blue in it it became an issue smh

  • ashlene

    Ok what is natural hair? From what I see these women with Afro centric hairstyles either use some type of curl activator or anything to soften the hair and not to mention hair dye there is no such thing as natural hair nomore. Your hair may not be relaxed but its still chemically treated with dye. I just recently relaxed my hair and it is very healthy I am of a mixed decent but my hair is very coarse. I wore my hair natural and relaxed but my natural hair was not treated with grease , activators or dyes. A little water and I was out the door. I think in the work force just look presentable and professional. Madame C.J walker I thank you

    • Tj

      Good post Ashlene!!  Don’t forget to mention that some afro centric hairstyles are also sometimes acheived by using fake hair! 

    • Rcarson1272

      It shouldn’t matter how we wear our hair, but honestly it does. It’s so much deeper than we are willing to admit, back to that darker time in our history. Also all chemicals are not all equal and the thought of placing lye on your hair and scalp. Well it just sounds horrific when knowing it can burn metals. Trust me I’ve had my share of relaxers, that have ruined my hair. And even after my hair was ruined I would have many hair dressers want to continue relaxing my hair. Both African American and Dominican hair dressers. Hair relaxers are big business and seemingly addictive.

    • 4b cg

      I have very course hair but after a year away from relaxers I have healthy hair. Its thick, fluffy almost, moisturized, & growing an inch per month on avg. most of us never knew what worked for natural hair. I don’t “activate” my curls. I use one organic brand, shea moisture. I am natural as far as I’m concerned. I think judging people who don’t relax but color trest or use activator is wrong. Those things don’t harm hair like a relaxer every 8 weeks does.

      • 4b cg

        Coarse sorry, not course.lol

    • Dabossmossbr

      Shut up you are not natural your hair is permed and we are appreciating real black hair and being proud of it unlike you are.

    • cosmicglider

      I think there is nothing wrong with using what our ancestors used on their hair, and I see that as being natural.  I cannot say anything for chemical curl activators or hair color but, I think it’s reasonable to use shea butter, cocoa butter, and other natural products that are a part of our heritage.  Just because you are going natural does not mean you need to let your hair dry out.  Our hair naturally coils, not necessarily nappy, so if you see not hint of those coils, your hair is mostly likely too dry.  Shea butter, etc helps lock in the moisture naturally, something we learn when we search about our roots and our heritage.  It’s nice to have options but, there is no need to hate on natural hair.

    • ElleBella

      When we say natural hair we are referring to hair that is NOT relaxed or the use of chemicals to make it straight. Coloring your hair is a way to give it pizzazz, lets not get crazy here. Color is great. A girl is going to utilize her options whether through color, beads, barettes, etc. Kudos to you for only needing water. I myself have an array of products that I can use to create wonderful hairstyles. Stay positive and remember “I am not my hair”, be it natural or relaxed. Shout out to Indie Arie!! By the way you being biracial has nothing to do with the subject.

  • Traloren

    Though in Corporate America you are supposed to be adults, people really just need to be educated so they understand that just because I don’t look the way you think I should, doesn’t mean that I am not able to perform my job duties. The majority sometimes think that they have a say so in our hair ( among other things). 

  • Carolvbutler

    Shout out to Lydia, as I am from Memphis too! Thanks for teaching our kids!!! But my experience has been different. I went natural working in an all-white environment and never received any flack from them. I wore different styles before going my big chop 5 years ago. They never gave me any flack. But when I started working for black folk is when I was told to change my hair – wear straight wigs and wear one hair style. It was very uncomfortable because my natural hair was always styled beautifully and my work performance was impeccable. I didn’t understand what my hair had to do with any of that.

    • astodghill

      Wow, that is sad. But I have heard that in general many liberal whites think our hair is cool. But especially older black people — some — don’t get natural hair.

    • Lynell

      In my experience as a natural I’ve found the most offensive comments about my hair have come 
      from black people. And comments and questions from white people in the corporate environment like ‘Oh, your head changed’ or ‘Did you get a hair cut?’ are not offensive but just a sign of curiosity.

  • Prissy

    Now THIS makes me wonder… WTF does how one wears their hair have to do with their commitment to their job or how they can perform?? If someone has purple, green, blue , locs, twists, relaxed, permed , weaved…it should NOT matter. IF the person is qualified to do the work what is the point?? 

  • Livy

    on this continent by ourselves??? Huh? What abut the countless Asians, Hispanics, Caribbeans, Polynesians, Africans, Middle Easterners, Eastern Europeans all over North America? Plz clarify? How do we not know about other cultrures’ struggles in North America?