You would think the main controversy with a website touting itself as a “married dating service for discreet encounters” would be the fact that it promotes infidelity. But what has most people up in arms over Ashley Madison right now is a recent advertisement promoting the company.
Their first ad featuring a large woman displayed a size 32 BBW model named Jacqueline lying on a bed in lingerie with the text, “Did your wife scare you last night?” The promo was craftily timed for Halloween a few weeks ago and despite the initial backlash, the company has released yet another ad still using Jacqueline’s image—without her permission. An “X” is placed next to her frame in contrast with a thin brunette marked with a checkmark and the tagline: “Life is short. Have an affair.” Clearly the idea is: If your wife is fat it only makes sense to cheat on her with a skinny broad.
You wouldn’t expect much tact from a company that seeks to help married men (and supposedly women) find more ways to cheat, but this type of promotional activity is low, even for a company with no morals. (Is that redundant?) Not only is Ashley Madison encouraging men and women to cheat; the company is also mocking larger women in the process, thus feeding into the social ill of hatred towards large women. This hurts all women, because it causes us to constantly question the impact the size our frames has on our lives. As in this example: will it make our husbands have an affair?
No woman should have to walk around with that amount of body-consciousness induced worry. But that is what this ad promotes.