Study: Black Women Love Their Hair More Than Other Women

November 1st, 2011 - By Brande Victorian

Yeah, that’s not exactly good news. A new study by Dove found that only 7% of the 1,000 women they surveyed actually like their hair. African American women scored slightly higher at 14%.

The project is part of a beauty campaign featuring  actress Rashida Jones and the Make Friends With Your Hair campaign and contest  that lets women across the country vent about their hair struggles. The goal is to help them eventually get to a point of loving their hair.

Other findings showed that:

  • Hair Care is a higher priority in a woman’s morning routine than eating breakfast (45% versus 41%), applying makeup (39%) and extra sleep (35%).
  • When asked how many hair products they use on an average day to manage/tame their unpredictable hair, 58% of women said they use three or more.
  • 1 in 5 women have passed on a social event as a result of unpredictable hair.

I feel like I’m neutral on my hair—some days I love it, some days I hate it, and on those days I hate it I will definitely pass on going out. What about you? Are you a part of the 14% of black women who love their hair?

Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.

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  • carems

    When women lose hair, there is both a physical and emotional impact. Sudden hair loss should be understood that it is not even painful nor dangerous. Despite of this, sixty percent of women who suffer this are emotionally devastated. Some even tend to be affected with regards to their marriage and career. http://laserlamour.com/

  • L-Boogie

    No, ish!

  • jjac401

    I do love my natural hair texture! But My only concern is when it needs to be shaped because it grows very fast.

  • IllyPhilly

    Doesn't every woman love their hair?? It's our natural crown.

  • LaLaLaMeansILoveYou

    I learned a while ago never to read any article with a title that starts with "Study: Black Women ___ ____ ___"…depending on who conducted the "study", it may not be worth the frustration. Therefore I can't comment on the actual article itself (only the title)…b/c I didn't read it :-/

  • http://twitter.com/Free2fly1913 @Free2fly1913

    i love my hair, and i love weave too so yeah…i just like hair its fun

  • Kam

    On self reporting studies like this one Black people tend to over report their confidence, similarly in the way Black children self-report higher than average self-esteem. But the behaviors don't match the statistics in both cases.

    • Lucky

      Damn, if a Black woman loves her hair, then LET HER LOVE HER HAIR! I love mine and those stats don't reflect me. Same for other Sisters. It's like whenever there's a feel-good article about Black people, others feel the need to bash!

      • Kam

        No no need to bash, but let's be real. We got an "African Pride" perm with a picture of straight hair on the cover. Please.

        • Lucky

          Who is this "we" you're referring to?

        • L-Boogie

          Good point, Kam.

    • Feist

      So that makes your comment irrelevant, right?

    • JustAshley

      @KAM Thank you. I was thinking the exact same thing – I just wasn't gonna be the first to say it. The truth is the truth, no matter how much it hurts.