Yeah, that’s not exactly good news. A new study by Dove found that only 7% of the 1,000 women they surveyed actually like their hair. African American women scored slightly higher at 14%.
The project is part of a beauty campaign featuring actress Rashida Jones and the Make Friends With Your Hair campaign and contest that lets women across the country vent about their hair struggles. The goal is to help them eventually get to a point of loving their hair.
Other findings showed that:
- Hair Care is a higher priority in a woman’s morning routine than eating breakfast (45% versus 41%), applying makeup (39%) and extra sleep (35%).
- When asked how many hair products they use on an average day to manage/tame their unpredictable hair, 58% of women said they use three or more.
- 1 in 5 women have passed on a social event as a result of unpredictable hair.
I feel like I’m neutral on my hair—some days I love it, some days I hate it, and on those days I hate it I will definitely pass on going out. What about you? Are you a part of the 14% of black women who love their hair?
Brande Victorian is a blogger and culture writer in New York City. Follower her on Twitter at @be_vic.
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