Forever 21 Is Opening A Beauty Store Filled With Our Favorite Brands
After dominating the fast fashion scene for over a decade, Forever 21 is switching up their clothing and accessories expertise and venturing into beauty.
According to Refinery29, the company is launching a beauty boutique called Riley Rose. Similar to Forever 21’s reputation of offering the latest fashion trends and crazes in one sprawling store, Riley Rose will deliver hair, beauty and makeup products to customers by using digitally-focused features. Basically, all the cool brands and products you seen on your social media timelines will be in one store. Think cult brands like Lime Crime, Lemonhead L.A., Lipland, as well as a few Korean beauty brands that are making waves in the U.S., like B.By Banila, Dearpacker, and Nuca. In addition to those more niche brands, Riley Rose will offer mainstream classics like Essie and