Beauty Blogger Jackie Aina Working With Too Faced Cosmetics To Create More Shades For Dark Skin

August 7, 2017  |  

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I won’t rehash the fact that many cosmetics brands still haven’t wrapped their minds around the fact that skin tones don’t stop at caramel brown — that’s not news. What is news is Too Faced is the latest high-end line to finally embrace darker shades and it’s thanks to beauty blogger Jackie Aina.

Aina is well known for the beauty tutorials on her YouTube channel which has over 1.5 million subscribers, regularly highlighting brands who cater to women of color — and calling out those who don’t.

 

Aina also initiated the B.O.M.B. challenge last year, encouraging beauty bloggers to do tutorials using makeup from Black-owned brands only. And through all of her work she consistently advocates for dark-skinned women to be represented in beauty product offerings. That work is now paying off in a major way, with Too Faced cosmetics bringing Aina on to help them expand their Born This Way foundation and concealer line and create more shades for women with dark skin.

Aina shared the news on her 30th birthday this past Saturday, writing on Instagram:

“[I]t’s FINALLY time to announce that this year I will be working with one of my favorite brands @toofaced to help expand their Born This Way foundation line and create darker AND deeper shades for all of you 💖 I’m so glad that all of the awareness we’ve created about INCLUSIVENESS is finally being heard and I get to curate these new shades from the FORMULA all the way to the shade names that will be available to all of you in the near future!!! This is literally one of my dreams! And it couldn’t have happened without all of you ❤️ This is what happens when you stand your ground and believe in your message and keep your supporters number one at all costs. I’m so happy that Jerrod and Too Faced trust me with this initiative.”

it's my birthday!!! finally the big 3-0 is here and I can't think of a better day to announce the biggest project of my career to date. I've been keeping a little secret for the past few months 🙈 but it's FINALLY time to announce that this year I will be working with one of my favorite brands @toofaced to help expand their Born This Way foundation line and create darker AND deeper shades for all of you 💖 I'm so glad that all of the awareness we've created about INCLUSIVENESS is finally being heard and I get to curate these new shades from the FORMULA all the way to the shade names that will be available to all of you in the near future!!! This is literally one of my dreams! And it couldn't have happened without all of you ❤️ This is what happens when you stand your ground and believe in your message and keep your supporters number one at all costs. I'm so happy that Jerrod and Too Faced trust me with this initiative. best birthday EVAAAA 🙌🏾 time to CELEBRATE

A post shared by Jackie Aina (@jackieaina) on

Too Faced’s founder and creative director Jerrod Blandino also shared the news on his personal Instagram page, expressing excitement over Aina helping the brand create new shades for Born This Way. “It’s so important to me that everyone feels included and knows they’re seen and loved,” he wrote, “and this is the perfect partnership to do just that! I adore Jackie and am so proud she’s going to make our TF world even more beautiful!”

Too Faced also made a special shout out to the “queen” on her birthday this past weekend solidifying their new, important partnership.

Happy Birthday to queen @jackieaina! We love you and had so much fun celebrating 🙌😘🎉 #toofaced

A post shared by Too Faced Cosmetics (@toofaced) on

We can’t wait to see what unfolds. Shout out to Jackie for advocating for us.

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