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Vicky Secret Promo no reuse

Over and over again, people of color have tried to spread the message that diversity isn’t just about plopping one woman, one Black person or one trans man in an ad and going, “There, are you happy now?” If you’re going to be diverse, everything has to support that mission, from using lighting that compliments non-white skin tones to employing makeup and hairstylists who know how to care for a variety of skin tones and hair textures. On that last note, it looks like Victoria’s Secret didn’t get the memo, according to Black Twitter who’s calling foul on the way a young Black girl’s hair was styled — or not so much — to model their swimwear.

Crowned by China is the Twitter user who rang the alarm after stumbling on the photo below on Victoria’s Secret’s website, and sis has a point. While I totally get the wispy, beach braid look the brand was going for that ish doesn’t work on relaxed strands. And even if someone wanted to try it, by the time these pictures were in post-production someone should’ve raised their hand and said, “Umm no.”

https://twitter.com/CrownedByChina/status/871929780840669185

That sentiment is echoed in the 5,000-plus retweets this post has received. And some have taken to calling out other brands like ASOS who tried it with this mess of a back knot.

In Victoria’s Secret’s defense, the hairstyle in question isn’t the only one they tried on the model, it’s just the worst. Here you can see the same girl with a ponytail, straight strands, a bun, and braids, which, in my opinion, they should’ve stuck with.

But then, sadly, it’s right back to the bad sideswept ponytail that’s doing no one any favors.

 

 

Looked at by itself, that messy braid look was really just a hot mess. But given that the other hairstyles that were tried on the model were done so successfully, I’m not mad at this one flub. But I definitely don’t want to see that mess again. What’s your verdict?

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