Everywhere we look people and companies are “going green.” Cosmetic lines have also followed that trend. I have not been a proponent of natural makeup because I was not willing to sacrifice my aesthetic for the sake of being mineral based. I’ve always used the best product to accomplish the overall goal (a whipped face) regardless of the ingredients until I encountered the black-owned, eco-chic brand, LAMIK Beauty! Celebs like Chrisette Michelle, Jennifer Holiday, Kendra Wilkinson-Baskett, The Real Housewives of Atlanta, Elise Neal, Kim Burrell and Yolanda Adams have all worn the Houston-based cosmetic line developed by licensed esthetician and CEO of LAMIK Beauty, Kim Roxie.
We no longer have to jeopardize our health by using harsh chemicals to have a glamorous look. “The line is talc free and paraben free, but at the same time the products have brilliant pigment and long wearing power,” says Roxie. LAMIK has not left any detail to chance. Even the packaging is environmentally friendly. “Most of the LAMIK Beauty product line is packaged in recycled paper and other well-know lines are not doing this,” she says. Always the skeptic, I tested three products: 2 eyeshadows, 1 blush and a mascara not expecting to be wowed, but instead I was shocked at how quickly all the products became my obsessions! Night Life is a shimmery, dark, green eyeshadow perfect for adding a bit of drama to lids without going too dark. Dazzle Black is a true black with a smooth consistency great for creating sultry, smokey eyes. Dazzle Black also doubles as a long-lasting eyeliner if paired with a stiff brush. The blush I-20 was a showstopper! With one sweep of my brush I was delighted to see vibrant peach color on my cheeks. The quality was far superior in pigmentation and staying power compared to other brands I have used whether it was natural or not. To be sure, I slept in the makeup to see how it would hold up to my tossing and turning. When I woke up, I looked the exact same! Now that’s what I call “recycling!”
I’m sure I am not the only one that can’t seem to find a mascara that doesn’t leave raccoon circles underneath my eyes. Nothing is worse than catching a passing glance of yourself in the mirror only to find your mascara has run! Enter the Magic Wand Waterproof Mascara! This product is now a staple in my kit as well as my personal makeup bag. I intentionally put two extra coats of mascara on because it has never caked up or flaked! Even more impressive is that I didn’t have a trace of the mascara on my face after hours of wear. Removing it was also incredibly easy.
LAMIK sells its products not only online but at locations
in Atlanta and Houston. “Our customers love our locations because they have the opportunity to be treated as a queen should,” explains Roxie. ”We give superior customer service by offering monthly makeup classes to our customers and seasonal trend makeup showcases. Our makeup shopping standard is ‘Try it before you buy it!’ Every customer is given a demonstration and personalized makeup application by our beauty experts before they take it home.”
To purchase products visit: www.lamik-beauty.com. I’m a new convert to the natural side of cosmetics, but I will be singing the praises of LAMIK Beauty for a long time to come.
Mikki Bey is a Celebrity Makeup Artist based in Los Angeles. Her work has been published in Essence, Ebony, Vibe, Jet, Upscale, OK! and Life and Style magazines. Check out her website www.mikkibey.com. Tweet your beauty questions/comments to her @mikkibey.