Gucci’s New Campaign Features Only Black Models
Nearly two months ago, we predicted that Gucci’s’ next campaign would feature only black models after the Italian luxury brand posted a series of videos featuring only black models on their Instagram account tagged with the hashtag #GucciPreFall17.
Well, we were correct. Just earlier this week, the fashion house debuted their pre-fall 2017 campaign and there’s nothing but beautiful melanin to gawk at.
The line is heavily influenced by the black youth of the 60s, including England’s Northern Soul movement, the campaign, which is appropriately titled “Soul Scene,” also tips it hat to “Made You Look,” an exhibition focused on “black masculinity” and “dandyism” at London’s Photographer’s Gallery, according to a release.
Set in the rich and colorful dancehalls of the Mildmay Club in London, a short preview of the #GucciPreFall17 campaign film, launching soon. Photographer: @_glen_luchford Creative direction and styling: #AlessandroMichele Art director: @christophersimmonds Soundtrack: “The Night” Written by: Bob Gaudio e Al Ruzicka Performed by: Frankie Valli And The Four Seasons © EMI Music Publishing Italia S.r.l.