Fans of Vybz Kartel were a bit stunned and outraged earlier this year when the Jamaican dancehall artist appeared several shades lighter than his normal chocolate brown complexion and exclaimed: “This is my new image.”

Now the artist, who is also awaiting trial on a charge of conspiracy to murder, is bottling up his new image in a line of cosmetics for men which includes a number of skin lightening items.

Kartel originally claimed to use cake soap to lighten his skin but after the Jamaican manufacturer of the clothes-bleaching product, Blue Power Group, denied his claims, Kartel said that he actually used his own special concoction which will soon be available under the Vybz label.