(CNN) – You can’t Google this. OK, maybe you can. But MC Hammer doesn’t want you to.
The venerable rapper, who helped usher hip-hop into the pop mainstream in the early ’90s, has rolled out a search engine he hopes will outperform Google, Bing and other established tools.
The project, called WireDoo, has been two years in the making, said Hammer (real name Stanley Burrell) Wednesday at the Web 2.0 summit in San Francisco.