Despite “Hidden Fences” Drama, Hidden Figures Tops The Box Office
Despite Jenna Bush Hager and Michael Keaton calling Hidden Figures “Hidden Fences” during the Golden Globes and Golden Globes pre-show telecasts, quite a few people got the name right and also obtained tickets to see the film this weekend. In fact, so many people bought tickets for the movie that it topped the box office during its premiere nationwide release this past weekend. (Its initial limited released was on Christmas.)
On Sunday, projections showed that Hidden Figures would tie with the box-office juggernaut Rogue One: A Star Wars Story, but according to The Hollywood Reporter, more tickets than expected were sold throughout the day for the biographical film.
The movie stars Taraji P. Henson, Octavia Spencer and Janelle Monáe as Black female mathematicians who worked for NASA and helped put the first men into space while also putting up with segregation and discrimination in the workplace. We had the chance to see Hidden Figures before its release on January 6 and the story is remarkable, as well as the acting. Thank your lucky stars that you don’t have to deal with what people Black women and men had to put up with back in the day…
Thankfully, the storyline appealed to a broad audience. According to The Hollywood Reporter, 43 percent of those who bought tickets this weekend were White while 37 percent were Black. Sixty-four percent of the audience was female, and 56 percent of all ticket buyers were over 35. And despite a winter storm that kept a possible segment of the audience in the house in the South and Northeast with theaters closed on Friday and Saturday in certain places, the film was able to earn a final tally of $24.7 million after being made on a budget of $25 million.
Henson, who plays Katherine Johnson in the film, as well as Monáe, who played Mary Jackson and Spencer, who was Dorothy Vaughn all celebrated the good news on social media:
#GodIs I have been told my entire career "Black women can't open films domestically or internationally". Well anything is possible. Most importantly this proves that PEOPLE LIKE GOOD MATERIAL. HAS NOTHING TO DO WITH GENDER OR RACE. Agreed?! Thank you to everyone who supported this weekend even during the snow storm (which btw affected some of our biggest demographics). AND WE WERE IN FEWER THEATERS!!! What a proud moment!!! #HiddenFigures🚀 💋💋💋 P.S. telling me what I can't do only makes me focus on proving nay Sayers WRONG!!! 😘
Congratulations, ladies! Kudos to the entire team on a great film, and author Margot Lee Shetterly for getting such an important story to the masses.
Images via 20th Century Fox and Instagram