HuesBox Is The New Subscription Beauty Box Women Of Color Have Been Asking For
After testing out other beauty box subscription services and finding out that the products rarely worked for her as a woman of color, Jasmine Harris, decided it was high time there was a beauty box for women like her. So with her mother and sister, Harris created a new subscription service targeting the multicultural market–HuesBox.
HuesBox, based in the Twin Cities, just launched last week, completing its first shipment. It already has more than 24 subscribers who will receive boxes full of personal care and beauty product samples from the 10 vendors the company is currently working with. “Each month Hues box will feature four to six sample-sized products about a specific theme. Customers can pay $12 a month or subscribe for a lengthier delivery option. Subscribers will be able to buy full-size products from HuesBox or the vendor’s website,” reported Post Bulletin.
The Harrises funded HuesBox all by themselves. Mom Robin is human resources director for Minneapolis Public Housing Authority, Jasmine is a sociology professor in Philadelphia, and sister Jenae is also a teacher and runs an event planning business.
“This is by people of color, for people of color — not just African-Americans, Africans,” said Robin. “We’re talking about Asians, Hispanics and American Indians because it’s this missing component of other boxes that are out there.”
HuesBox will also help promote other businesses of color, as, according to Robin, the box will only feature products made by vendors of color. “What you’ll see in our box you won’t see in a store,” she said. “These are small business vendors who are looking for a way to get their products out and their voices out into the broader community.”
“For example,” as the Post Bulletin pointed out, “in the first box, Sailor Girl Soap & Supplies is located on a reservation in Utah, a Native American company on a reservation in Utah, made the lip balm, and Butters by Jay, an African-American-owned business in Brooklyn Center, produced the whipped Shea butter.”
“There’s cultural overlap between communities of color, some of our regimens are the same,” Jasmine said. “It will also be an opportunity to reconnect and share lesser known traditional practices with each other.”
The Harrises hope the products will generate conversations about health as well.
“We’ll have products to reduce stress and boost mental health — topics not discussed often in communities of color,” Jasmine added. “One of our goals is to generate those conversations and that’s why it’s important that this is not just a makeup box.”