Can you provide some examples of campaigns or projects that you’ve worked on that you are proud of?
Currently, my firm provides business coaching services to the Essex County Bonding Readiness program in New Jersey. This program helps small business owners in construction-related industries get bond lines so that they can undertake government or large private sector construction projects.
My firm works with these small business owners to help them improve their operations and marketing so that they can qualify for bonding. Most recently, we helped a woman contractor who was denied bonding to attain a quarter of a million dollar bond line.
What do you consider to be your biggest success?
I am most proud of my success in being resilient.
What about failure? How have you dealt with that?
I have had a few failures, but overall I channel my disappointment and anger into focus and drive. I always give myself a short time to be upset, and then I develop my plan to come back better and stronger.
What advice would you give someone that was interested in starting a consulting firm?
Do your homework first and make sure you learn about not only your industry but, the industries in which you wish to consult.
Invest in your business. Do not be cheap when it comes to business cards and other marketing materials. Lastly, build relationships.
Is there any universal advice that you give all of your small business clients?
I emphasize how critical it is for them to stay front-of-mind with their potential clients because out of sight equals out of mind.
If you weren’t in politics or business strategy, what would you be doing?
I’d be an FBI Profiler.
What’s next for Tara Dowdell?
Growing my business is really my main focus. However, I have a few other tricks up my sleeve, but it is still too early to announce. You can follow me on Twitter @MsTaraDowdell for future updates.
Sakita Holley is the Founder and CEO of House of Success, a lifestyle brand relations firm in New York. Follow her on Twitter, @MissSuccess.
