If you haven’t heard by now, not only do pretty girls rock, but pretty girls also sweat!
Sponsored by the popular organization T.E.E.N. Diaries, and The Society of Girls, Inc., on September 24, Project Butterfly touched down in NYC. Manhattan to be specific. Teenagers and young adults sported T-shirts that said “Pretty Girls Sweat” and showed that they do by busting out their best double dutch, jumping rope in place and participating in a lot more heart-pumping activities. The event was hosted by R&B singer Keri Hilson, a former basketball and swim star.
When she arrived, Ms. Keri Baby rocked her Nikes, the same “Pretty Girls Sweat” shirt everyone else was wearing, and a Nike hat to keep her hair from sweating out (we hear that!). She was ready to blend in with the nearly 100 young girls in the venue, and to help motivate them.
“A lot of girls you’ll notice, in life, they shy away from adversity. First yield sign they see, they don’t push through it, they kind of back away. Now a boy grows up and sees a red light and will run right through it. Guys have a certain drive and competitive spirit within. I think it’s important to show young girls that ‘Hey, you can do that too.’”
Known for its work to help minority girls make a smooth transition into adulthood, organizer T.E.E.N. Diaries was influenced by Michelle Obama’s “Let’s Move” campaign. CEO Aeshia DeVore Branch says events like Project Butterfly are both important and necessary for young women because they can help take the stigma out of exercising and incorporate fun, sweat-inducing activities into girl’s lifestyles.”We want to teach them that they can find multiple ways to have fun and be fit. So that’s what they walk away today with saying, ‘You know what, I can jump rope and I can dance even if it’s not typically exercise, and I can listen to my favorite music and burn calories.’”