Sir & Madame: Lovebirds Grow a Lifestyle Brand

September 14, 2011  |  

(Uptown) — When husband-and-wife design duo Brian Merritt, 30, and Autumn Dennard-Merritt, 28, decided to open their first boutique, Solemates…Chicago, in 2007, they were determined to etch their mark on the city’s fashion scene with vintage sneakers and indie clothing brands. Two years later, the couple launched their own private label, Sir & Madame, and in 2010, they moved to Ukrainian Village and rebranded their boutique under the same moniker. The smart line of 1930s- to 1950s-inspired separates, accessories, and home goods is a refreshingly classic yet contemporary approach to street fashion. We caught up with the hip parents of two—Ari, an ever bouncing toddler, and Milo, born last May—to find out the secret of successful spousal entrepreneurship.

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