Everybody and their Aunt Ethel has a blog these days, don’t they? We all have an opinion and thanks to the Internet, we get to opine on everything from politics, alien conspiracies and the best way to barf when you’ve eaten too much food to maintain the shape of your skeleton (not recommended).
But what makes a GOOD blog? You know, the kind that people come back again and again, checking and re-checking comments and logging in each morning to see what comes next, like some Korean soap opera?
As a (kinda) pretty successful blogger, I can tell you what’s worked from me, and it’s really quite simple, but many overlook the obvious. The Ancient Chinese Secret is to know your audience, respect your audience, and entertain your audience.