Vanessa Williams And Daughter Become Proactiv’s First Ambassador Duo

September 1, 2016  |  

(Photo: proactiv)

(Photo: proactiv)

Actress, singer, and former beauty queen Vanessa Williams has long talked publicly about her battle with acne over the years. You’ve probably even seen her late-night promos for Proactiv. Now the entertainment veteran and her daughter Sasha Fox will be the brand’s first Ambassador duo.

Fox, like her mother, has had to deal with severe breakouts, so it only makes sense the pair teamed up for a campaign. Williams’ relationship with Proactiv dates back to 2002 when she became an official spokesperson and appeared in an infomercial for the brand. And as a press release pointed out, “With over a decade of clear skin thanks to Proactiv, the mother of four knew exactly where to turn when her youngest daughter, Sasha, began experiencing breakouts.”

Williams recalled, “We both started getting acne in middle school, which can be a rough time for most kids. The added stress of breakouts was hard for me and I saw that it was beginning to affect Sasha too.”

So, like mother, Sasha tried Proactiv and never looked back. “People noticed a difference about the way I present myself, ” she said. “I always tell them that it’s because of Proactiv. When someone compliments me on my skin, I know that the time and effort I put into taking care of my acne has paid off.  It makes me feel really, really good about myself.”

The duo will be promoting Proactiv’s  3-Step System, and joins a long list of celebrity spokespersons for the brand, including several well-known Black personalities like Sean Combs, Alicia Keys, and Serena Williams. Have you used Proactiv?

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