(The founder of the migthy gossip site Mediatakeout.com is now applying his business savvy to a reality web series called “MediaTakeOut Presents: First Date.” Fred Mwangaguguhunga (his name is Kenyan) is working iwth Fisher Kligenstein Films to produce the “PG-rated” show. As one of the most popular gossip sites on the web, avaraging 300 million page views per month, expanding the MediaTakeOut brand was a no brainer, Mwangaguguhunga told BlackEnterprise.com.
Production on 52 episodes, which range from 6-10 minutes has already wrapped and will roll out weekly on the site. Mwangaguguhunga believes that the show will be successful not only because of MediaTakeOut’s built-in audience but also because the 18-25 year old demographic wants to consume more video content online.
“You look at all the demographics—the under-25 market is watching less physical TV on a television. They’re watching more on their computer, on YouTube, on Hulu, on iTunes,” he told Black Enterprise. “The question is which company is going to be best suited to take advantage of it. We’re coming in early and making aggressive steps to be that company.”