For Black women, it’s always been a struggle to find makeup that fits our skin tone and it becomes frustrating for those of us that love and want to wear makeup. But now there are makeup brands designed specifically for our skin tones; plus the B.O.M.B trend has taken over social media, with Black makeup artists and beauty enthusiasts showing off their beat faces using only Black-owned makeup brands. Whether you want to get in on the trend or just be a more socially conscious beauty buyer, here are the four black-owned makeup brands you need to add to your stash.
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Take your beauty and makeup game to a whole new level with Black Opal. Black Opal caters to all ranges of deep skin tones but also offers skincare products including moisturizers and exfoliates for dry and oily skin. While Black Opal is known for ranges in their foundation and concealer selection, they have a wide collection of lip products as well, all retailed at under $8. With their collection of lipsticks and lip stains, you’re able to find a lip color to match you perfectly.
Fairly new to the makeup stage, Juvia Place has been catching a lot of attention, especially from Black makeup artists that use palettes to create makeup looks. One of their highly rated products is the Nubian Eye Shadow Palette, which consists of 12 neutral eye shadows great for achieving an every day or night out looks. All the eye shadows in the palette are highly pigmented that really show off color.
Known for their hair care systems for curly and coily hair, Shea Moisture has entered the world of cosmetics by creating a line for Black women. One of the most raved about products are the many shades of the foundations and powders. It also helps that their makeup is infused with natural ingredients, perfect for those that struggle with allergies, skin sensitivities, and acne.
Didn’t think there was a high-end makeup brand for Black women? Meet Black Up. Best known for offering a range of foundation and powders in 18 shades and their quality makeup brushes for a smooth, flawless application, check out this collection at Sephora.
