This Campaign Is On A Mission To Celebrate The Beauty Of Black Women
The beauty of blackness is both powerful and infinite. However, throughout history, blackness has been devalued, especially when it comes to women. Whether it be our full noses, kinky, coily texture of our hair, curvaceous build of our bodies, or the melanin that enriches our complexions, we’re always made known just how different we are. And with societal pressures to denounce everything that makes of beautiful and unique, there’s come psychological effects like the divide between light and dark-skinned women.
Slowly but surely, we’ve seen various efforts to do away with conventional beauty standards, reminding us that everyone no matter their skin color is beautiful. The “Colored Girl” campaign (TCG), is one that we’ve recently had or eyes on. With an aim of celebrating black women of every size, shape, and skin tone, the campaign just launched with a beautifully striking photo series shot by Joey Rosado featuring 10 gorgeous ladies, each with their own unique look.
“I started the ‘The Colored Girl’ Project because I wanted to show the different aspects of beauty as it pertains to Black women,” said TCG founder Tori Elizabeth in an interview with Essence. “I wanted to highlight and celebrate our unique beauty: our eyes, our lips, our cheekbones. I wanted women from different social and cultural backgrounds. I wanted women with angular eyes, women with freckles and fair skin, and women with really rich, ebony skin. It’s so important to be proud of who we are and showcase the beauty of blackness.”
We’re excited to see what other great initiatives come to life from the birth of TCG.