Kim Kardashian’s $18 Million Wedding Day Profit: 9 Marketing Lessons

12 comments
August 24, 2011 ‐ By TheEditor

By Alexis Garrett Stodghill

Kim Kardashian might be famous for dating black male celebrities and flashing major cleavage, but her business sense is sharp and also to be applauded. No stranger to selling herself well, the sex tape scandal star turned reality TV queen has worked her marketing magic yet again through her love life. Capitalizing mightily on her recent marriage to Kris Humphries, it is estimated that Kim was able to produce most of her $10 million celebrity wedding for free. She (and the corporate interests behind her) also stand to make $17.9 million off the nuptials — in profit. If you look at the total value raked in by the Kardashian clan for her heavenly union, that’s almost $30 million in cash, goods and services. How was a relatively talent-free but very pretty woman able to do this? There is something to be gained from mimicing Kim’s self-promoting genius. Her wedding is a case study of business wisdom we can apply to everyday scenarios.

 

Kim Kardashian Wedding Ceremony

Tap Your Personal Life to Promote Your Business

Kim Kardashian and her entire family have built their empire on over-sharing the intimate details of their lives. Her wedding is no different. In fact, by exposing every element from the proposal to the wedding shower, Kim was able to build interest for the big event (and sell every moment in the timeline). In her article on Kardashian’s marketing acumen, Marianne Bickle writes: “One of the best marketing tactics is to… Let people and organizations know what your business is about, how you benefit the community and upcoming events. Toot your horn so that the entire world may hear the music.” Your level of sharing might not be as high as Kim’s but your brand will benefit from spreading knowledge of as much of yourself as you can in a positive way

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  • BE REAL

    BLACKS HATE THEIR SKIN BECAUSEOF YT MEDIA!!!!!!!

    FOR EXAMPLE: NO YT MAN HAS LOW ENOUGH SELF ETSEEM TO GET WITH KIM KARDASHIAN PERIOD!!!!!!!!!!!! FOR EXAMPLE: NO YT MAN HAS LOW ENOUGH SELF ETSEEM TO GET WITH KIM KARDASHIAN PERIOD!!!!!!!!!!!! FOR EXAMPLE: NO YT MAN HAS LOW ENOUGH SELF ETSEEM TO GET WITH KIM KARDASHIAN PERIOD!!!!!!!!!!!!

    THINK ABOUT THAT SHYT!!!!!!!!!!!!!!!!

    BE REAL- THIS IS AMERICA WHAT DO YOU EXPECT!!

    • mella21

      If you took off the caps lock it would give your argument some credence. Because as it is it just looks like kooky screaming.

      "BLACKS HATE THEIR SKIN BECAUSEOF YT MEDIA!!!!!!! "-but I do agree with this to an extent. The images we see are just repetitive confirmations of a colonial society.

  • Nicole

    I could care less about this wedding, and would someone please tell me why is she so famous again can I still don't know ?

  • Cici & Coco -The Besties

    I couldve sworn in order to be a wife u have to be a woman first.. When u leave this earth u cant take all that money with u girl.. An honest living leads to a longer life.

  • Cici & Coco -The Besties

    In order to be a wife, u need to be a woman first. Idc how much money u have when u die u cant take it with u. I’ll work hard to provide for myself & my family. Cause thats how u do it. But this chick sold her soul a long time ago. all that money for a failed marriage. Smh. NEXT

  • Cici & Coco -The Besties

    In order to be a wife, u need to be a woman first. Idc how much money u have when u die u cant take it with u. I’ll bust my a– to provide for myself & my family. Cause thats how u do it. But this chick sold her soul a long time ago. all that money for a failed marriage. Smh. NEXT

  • babydeejordan

    Enough already….it's the MEDIA that keeps running with this bullchyt……stop it someone please just stop this…..can these no talented people just go AWAY?? Oh they do have a talent……getting that paper from the MEDIA…..!!! LOL!

  • Alexis

    Kris Humphries is black. I am just saying…

  • #justsayin

    this h.o. will not stay a housewife for long….

  • chaka1

    We don't care.

  • chaka1

    F— Kim Kardashian. Black people don't care about selfish gaudy fake wedding. Get back to black issues and leave this skunk to TMZ

    • %grace%

      if u didnt care u wuddnt b looking at the pictures!