Do We Need Black Owned Media?

August 8, 2011  |  

(AdAge) — There are definite advantages to publishing a magazine aimed at a black audience.  That’s the opinion of Earl G. Graves Sr., the founder and publisher of Black Enterprise and one of this year’s inductees into the Advertising Hall of Fame.  “Because there’s such a paucity of African-American magazines that are out there, I don’t think we are going to have the diminution that some of our fellow publishers might have,” Mr. Graves told me in a video interview. There’s Ebony and Jet, Black Enterprises and Essence (no longer African-American-owned).  “And so there’s a paucity of publications that are really first class that are reaching an audience more and more hungry for information.” But, he added, that audience wasn’t always appreciated.

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