Mom On The Move: Beauty Guru And Stylemakers Founder Nicole Williams, Part 2
The founder of StyleMakers.TV, Nicole Williams is also the host on the former syndicated hit television show, “Ambush Makeover.” Her list of credentials is extensive but she’s best known as a television personality, celebrity makeup artist and beauty & fashion editor for several lifestyle publications including BE Magazine and actress Vivica Fox’s publication, Jolie Magazine.
We recently sat down with Nicole to chat about her career in beauty. Read Part 1 here. And below, read on for her best beauty products and tips for moms!
Name a few brands that you’ve worked with. What kind of projects have you done with them?
I work with several companies, including Yahoo, Family Dollar, Seagrams Escapes, MTV, Essence, Tide, Dove, Lucky Magazine, Howcast, Dr. Miracles, Ambi and more. The projects that I mostly work on now are as a brand ambassador, an on-camera beauty expert or as a beauty blogger/vlogger. I write and contribute beauty editorials and film video webisodes for several digital platforms. Outside of makeup artistry, this is another way to be influential and make money as a beauty expert.
Tell us about your reality show “Ambush Makeover.” Would you ever enter back into the reality show terrain?
Ha…so “Ambush Makeover” is actually my real claim to fame! After leaving MAC Cosmetics and working with several celebrities, I had an opportunity to audition through my TV agent for “Ambush Makeover” which aired on Fox Television and The Style Network. The show had me stop random people on the street and tell them that they needed a makeover…it was real gangsta! Most people would look at me like I was crazy until I told them that I would give them free clothes, shoes and dinner! I hosted the show for three years, it was fun and I had a chance to travel and help out alot of folks walkin’ around here with bad style!
Actually, I am pitching a reality show now that will still give everyday people a chance to get a makeover but this time from my celebrity style expert friends. As far as cameras following my life–no thanks, I’ll pass.
Which brands make the best red lipstick and the best line of mascaras?
Good one! I’m an old classic, I love the older brands for reds like Yves Saint Laurent, Chanel, Max Factor, Revlon, and IL Makiage because these are brands that created makeup for Old Hollywood starlets like Marilyn Monroe, Bette Davis, Eartha Kitt, Rita Hayworth, and Dorothy Dandridge when women only wore reds… so they were made to enhance a womans true beauty. For mascaras, I love, love, love the Giorgio Armani Eyes to Kill, even for women that have really small lashes. Another new fave is Benefit Cosmetics They’re Real- its amazing for the price.
Which brands make the best foundations for African American and ethnic skin?
There was a time where I freelanced as a makeup artist for several cosmetic lines and I realized that spending a little more money on luxury cosmetics sometimes can make a big difference on how your skin and makeup will look. I am a huge fan of Yves Saint Laurent Touche Eclat Foundation, Marc Jacobs Genius Gel Super-Charged Foundation. They both have a wide range of color for women of color.
What are some of your overall favorite make-up products? And which products are in your bag right now?
It’s so hard to narrow down all my favs only because every brand has one must-have product in their line. But if I have to name anything, I would say MAC Concealers, preferably Studio Finish because they’re great for customizing any skin tone. Lip Tars for super pigmented, bold, long-lasting lip color, and Nars Body Glow, which I like to mix with MAC Cream Colour Base in Brown for an amazing bronzing effect.
In my bag right now are so many products, I literally carry my makeup kit, but I don’t go anywhere without William Tuttle Spot Cover, Black Opal Foundation Sticks, Mac Fix Spray, Collyre Bleu Eyes Drops, Alcone at Home Translucent Powder, Alcone at Home Lip Gloss in Hope and my favorite – Becca Beach Tint in Papaya, it’s great for lips and cheeks.
What tips do you have for moms who want to get glam, but don’t have the time?
First, you have to make time for yourself, even if you have to get up a little earlier than the kids. Your face is the first impression that people get from you, so make it count. Set aside at least 15 minutes for you to pamper your skin and play with your makeup- that’s what being a woman is all about – being beautiful. Second, getting glam doesn’t mean you have to look like a drag queen everyday, do simple things to enhance your beauty like fill in your brows, line only the upper eyelids with a wing tip shaped line, wear a dramatic mascara, add color to your skin with a bronzer or apricot color blush, and pop on your favorite lip stain or gloss. Sometimes keeping it simple makes you look prettier than a full beat. Keep super glam makeup for special occasions when the kids are with the babysitter.
And for moms with daughters, how should they help their teens transition into make-up? Is there an age that’s ever too young to wear product?
Well, I’m a mother of a 17-year-old and transitioning her was a lot easier because she was around makeup since she was a baby. So it wasn’t a big deal for her. But if you’re a parent that’s not a huge makeup wearer, then it may be a little more challenging to make that transition. Wearing makeup is a part of our culture as women, it’s meant to enhance and inspire. For many women of color, it has been a taboo subject, I remember my mother, aunties and even grandmother never wore makeup growing up because it was associated with being something you’re not or “being grown.” I don’t agree…
So what are some suggestions for that transition?
Make learning about makeup special for your young one, teach her what’s appropriate and what’s not, make the experience special by visiting a makeup store like Sephora and having a beauty expert help to make the best makeup choices for her. When a child turns 13, it’s a very pivotal moment for them because they are transitioning from child to young adulthood which means you have to start talking about these subjects with them because they may have friends wearing makeup already or they are watching their favorite celebrities wearing makeup all the time and it’s normal to be curious at that age. Anything before 13 might be too soon, but I tell parents to make a clear judgement because only they know if their child is ready and responsible enough to wear makeup.
What is the message you like to spread about beauty?
I love to give women access to the latest in beauty news, product launches, celebrity interviews, beauty expert advice, product reviews, giveaways and the best how-to makeup tips, trick and techniques. I want to continue to bring awareness and understanding to women that want to look and feel their best especially during motherhood.