American supermarket chain specializing in organic food, Whole Foods, is getting expanding their business portfolio this year.
According to Bloomberg, the companies Co-Chief Executive Officer Walter Robb is looking to appeal to millennial, “budget-conscious shoppers.” This initiative also includes a new line of lower-priced grocery stores 365 by Whole Foods Market.
“There’s a number of smaller-store competitors out there that are doing a nice job,” Robb told Bloomberg. “We don’t see any reason why we can’t go participate in that part of the market as well with our 365 by Whole Foods offer — it’s going to be unique.”
Unique is definitely the word to explain this announcement. The Whole Foods website states, “Friends of 365 may be any type of business — from food and drinks to fashion, body care products, record shops and tattoo parlors, inside 365 stores and on its outdoor patios.
“This is the same company and same set of quality standards,” Robb continued. “It’s just a fresh new format that I think will allow us to take those standards into markets and communities perhaps that Whole Foods Markets never would have been able to go.”
The first 365 Whole Foods Market location is slated for a May opening in Los Angeles. Others are scheduled to open this year in Oregon and Washington.
Well, if you’re in the mood for a tattoo or maybe a vinyl CD next time you plan to pick up some groceries, 365 is the place to go.