Herieth Paul Joins Maybelline As Newest Spokesmodel

February 13, 2016  |  

From Amandla Stenberg and Solange’s amazing Teen Vogue cover story to Beyoncé’s woke “Formation,” the #BlackGirlMagic has been quite abundant this month and we’re here for it!

And continuing the celebration of black women, Maybelline announced that they have added Tanzanian fashion model Herieth Paul as a new face of their popular cosmetics brand. 20-year-old Paul, who has walked the runways of Diane von Fürstenberg, Lacoste, Tom Ford, Calvin Klein, Armani, Cavalli and 3.1 Phillip Lim, joins the ranks of Jourdan Dunn, Gigi Hadid, and Adriana Lima.

“It’s such a big deal, I’ve always wanted to be part Maybelline, they have such strong women,” Paul told CBC News Ottawa.

Just days after announcing her new contract, the beauty also is voicing that she has high hopes for using her new position to change the face of the modeling industry for minorities. “There is a lot of work that needs to be done, because out of 100 per cent of models, there are only two per cent black, and three per cent Asians, so we need to change the numbers,” she said. “I actually got a lot of emails and messages saying ‘you’re such an inspiration, you’re a black girl, you have short hair, that’s not the ideal that society thinks is beautiful, you have to have blond hair and blue eyes.”

“I always knew I could do it, I just had to put in all of the work, and finally all the work is paying off,” she concluded. Congrats, Herieth!

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