These Women Have No Time For What The World Tells Them Isn’t Flattering For Their Body

January 19, 2016  |  

Smart Glamour

Smart Glamour

How many times have you been told you’re showing too much cleavage when you’re full bust is just doing it’s thing because no bra can hold it? Or you shied away from a particular print because somewhere along the way you got the message it wasn’t meant for your particular figure? Personally, I didn’t wear sleeveless shirts until my senior year of college because my mom always told me my chubby arms needed to be covered — I still haven’t forgiven her for the bolero jackets I used to wear in the club over tank tops as a result.

If only a campaign like #ImFlattered existed back then I might’ve been able to save myself the embarrassment I feel when I look back on those college pics now — or all the years wasted burning up in three-quarter length sleeve tops in 90-degree weather. Started by the body-positive clothing company Smart Glamour, #ImFlattered features women of all shapes and sizes holding signs with the negative comments they’ve received about their bodies wearing the very items people told them they couldn’t wear.

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In a previous post on the idea of “flattering” clothing, Mallorie Dunn, who created the #ImFlattered campaign, wrote:

The word flattering, as a stand alone, is not a bad one. The definition is – pleasing or gratifying. Having clothes that please you is wonderful! But that’s not what flatter means contextually nowadays. Having “flattering clothing” basically means – “that makes you look thin.” Or – slightly better but still not good – “that makes your shape look great.”

Here’s the truth, ladies – your “shape” does not need to “look great.” And clothing does not need to “do the work” for you. All clothing needs to do – is clothe you. If it fits and makes you feel good, wonderful! That’s a lovely side effect. But you do not owe your appearance, attractiveness, or thinness to anyone.

Check out behind-the-scenes video of the photoshoot below. What do you think?

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