Rihanna Considered “Most Marketable” Celebrity For Brands

January 14, 2016  |  

Splash News

Rihanna is winning and apparently, that’s not going to change anytime soon. A recent report released by the NPD group suggests that RiRi is the most marketable celebrity for brands, WWD reports. This means that an endorsement deal with Rihanna can potentially yield greater returns than one with Beyoncé, Ne-Yo, Usher, Jennifer Lopez or even Steph Curry.

The report explains: “Rihanna’s index score of 367 means that she has almost 3.7 times as many strong brand endorsement opportunities as the average big-name celebrity.” A list of all celebrities who made the top 10 list has been provided below.

Rihanna – 367
Beyoncé – 336
Ne-Yo – 334
Usher – 334
Wiz Khalifa – 325
The Weeknd – 318
Jennifer Lopez – 313
Kevin Hart – 306
Dr. Dre – 301
Khloé Kardashian – 298

“[Chief marketing officers and chief financial officers] have long asked for better data to help inform their expensive sponsorship decisions,” said NPD Group vice president Barbara Zack, “We can now prove what has been suspected when making expensive sponsorship decisions—that celebrities are media properties in their own right, with audiences that have nuanced brand preferences. In the same way that every sitcom is not equally valuable to a particular brand, neither is every celebrity equally valuable to a particular brand.”


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  • Dorey

    All i saw was that Khloe made it to the top 10, Kimberly is cry in a corner somewhere loosing her reign…

  • bajagyal

    you go RiRi, From the small island and doing BIG things, we proud of you my girl, you always do it Rihanna way………..

  • louise_1

    Yes. Rihanna is always on top and will stay there. The list is inaccurate in my opinion. That low life Beyonce needs to be on bottom of list and stay there. No one wants to see that idiot.

  • :(

    why ne-yo?

    • louise_1

      Whew. Him and those hats!

    • Ricialove

      That’s exactly what I said to myself.

    • Bella

      His personality and boyish charm. Ne-Yo appears to be likeable and non threatening.

  • michelle_mixon

    why? I think her fashion is weird and not at all attractive. I think there are celebs more marketable than Rhianna. It’s so crazy how Hollywood works because if you’re out having conversation with everyday people, we’re all on the same page, Hollywood cannot possibly be getting their stats and opinions from everyday working people.

    • pragmatic maxim

      Taste makers. Some get, some don’t.

    • xedos

      You sound like a Republican.facts doesn’t matter

      • michelle_mixon

        I’m not a republican but come on seriously, go through some of Rhianna’s fashion pictures. Her clothes are hideous.

  • BeantownBabe

    That’s right, if Ri is so are we ! #Navy