Underwear Company Witnesses 500% Sales Boost After Game’s Eggplant Photo

November 6, 2015  |  


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If you were on social media at all last week, there’s a good chance you stumbled across photos of Jayceon “The Game” Taylor posing in two pair of Ethika men’s underwear that put his sizeable man print on Front Street.

It seems laughable to think that with all that was going on in the photographs, someone actually stopped to research the brand of underwear he was wearing, but apparently, they did. So much so that Ethika reported seeing a more than 500% increase in sales for the two particular styles that the Compton rapper was wearing.

According to TMZ, The Game doesn’t have any sort of standing business partnership with Ethika aside from the fact that they sent him a swag package last summer, which is quite unfortunate. However, it seems that the reality star is open to doing business with the brand in the future.

“Well let’s sell some boxers then,” Taylor wrote on Instagram Friday in response to news of the sales jump.

Hey, at least you know what to put in bae’s Christmas stocking this year.

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