Considering A Weave? We Take You Behind The I Wear Glam Brand
Whether you’ve never worn a weave before and are considering getting one or you’re just about to get your hair done up with extensions, it’s always best to do a bit of research about the hair, the process, and if you can, the brand.
Today, let Mommynoire introduce you to I Wear Glam, a global hair empire known for its unmatched services and quality hair extensions. They now can also be noted as the go-to extension brand for top celebrities sporting their extensions, including Rihanna, rapper Nicki Minaj, “Empire” star Taraji P. Henson and La La Anthony. If you’re going to do it, why not go with a product endorsed by these ladies?
Though I’m an infrequent weave wearer–I’ve had about four weaves in the past 10 years–I can personally attest to the quality of I Wear Glam hair.
Owner and founder of I Wear Glam Luxe Beauty Empire & Extensions, LaToiyah Roland, recently told Rolling Out about the success of her burgeoning beauty empire.
“When I started the company in March 2014, I was working as a nurse, an LPN. By July or August, things took a turn. I decided to quit my day job. We started with the hair extensions. We extended the line to shampoos, conditioners, edge control … we launched a new cream for curly hair extensions and our blow dryer bonnet for at-home use.”
In just a year, Roland’s hobby turned into a million-dollar enterprise. How did she do it?
“It takes persistence. The market is saturated. Instagram is the best thing that happened to this business. If [the] marketing [is] right, you can definitely have a successful brand. For us, we focus on the hair and the products, not the models. We’re getting quite a bit of feedback about the hair dryer bonnet from social media. Also, our strategy is to make I Wear Glam the one-stop shop for extensions and related products. Customers are buying what they need from us,” explains the Michigan native. “We networked and connected with a team of celebrity stylists. Good branding is essential for growth — from the Instagram marketing and website to the packaging.
“We’ve had a successful first year. I am still shocked the company is growing so rapidly.”
@badgalriri rocking Brazilian Body Wave hair extensions. Styled by Ursula Stephen.
Rihanna’s cover photo shoot with Harper’s Bazaar for their March 2015 fashion issue was jaw-dropping, literally. For the 40th anniversary of Jaws, the great white shark thriller, the beautiful Bajan pop star went swimming with sharks, and she worked her I Wear Glam hair extensions, while in the Florida Aquarium tank with three sand tiger sharks.
So now that you know all about the woman behind the brand, here’s the answers to frequently asked questions about the product, how to care for and styling tips from I Wear Glam:
How long do I Wear Glam virgin hair extensions last?
The longevity of your product depends upon how well you take care of your extensions. With good and proper care, our virgin extensions can be reused and reinstalled and last for up to one year.
Can I wash and blow dry my extensions?
You absolutely can! These extensions are 100 percent virgin human hair which means you should treat them as your own. Washing and blow drying should be done to keep your extensions fresh and filled with glamourous body.
Can I apply oil to my extensions?
Yes you can apply oil to your extensions but to keep the body it is not recommended. Only oil that is recommended for our hair extensions are very small amounts of Argan oil or Moroccan oil.
Can I use styling products on my virgin hair extensions?
Yes you can use styling products on your extensions but we recommend that you keep products to a minimum to avoid build up. For a wet and wavy look we suggest a leave in conditioner and water. We strongly suggest avoiding alcohol base drying products as they can dry your extensions out and shorten the longevity.
Can I color my hair extensions?
Our hair is 100 percent unprocessed raw virgin hair and can be colored and dyed.I Wear Glam’s LaToiyah Roland
What color are the hair extensions?
The hair comes in the originally state of the donors hair. Which is normally closest to a 1B. Remember hair can be colored to your liking.
Can I straighten or curl my hair extensions?
What about if I’m going on vacation, can I swim in my hair extensions?
Yes you can swim in your hair extensions but we suggest putting hair in a ponytail or a bun to keep hair from tangling when wet.
How many bundles will I need for a full sew in?
For inches 14-18 we suggest 2 bundles. For inches 20-30 we suggest three bundles. For inches 32 and up we suggest four bundles. It is all up to the discretion of the customer how many bundles to use. These are suggestions, but how many bundles you need solely depends on your own personal preference for thinness or thickness. Keep in mind the longer the length the thinner the bundle, that is why number of bundles for use vary.