Birkin Bag Namesake No Longer Wants To Be Associated With Hermes After PETA Investigation

July 29, 2015  |  

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Hermès Birkin bags have not only become a designer must-have but a pop culture collectible, a favorite among the hottest celebrities. Unfortunately, actress and singer Jane Birkin, whose name graces the chic bag, would no longer like her name associated with the brand.

In a statement released yesterday, Birkin said, “Having been alerted to the cruel practices reserved for crocodiles during their slaughter to make Hermès handbags carrying my name… I have asked Hermés to debaptise the Birkin Croco until better practices in line with international norms can be put in place.” Birkin shared her decision after animal advocacy group PETA revealed the findings of their investigation into the treatment of crocodiles who are killed in order to make the to-die-for bags.

The idea for the Birkin was conceived in 1984 while she was seated next to Jean-Louis Duma who serves as Hermès CEO. Birkin, who was a new mother at the time, told Duma during a flight that she desired a bag that would be big enough for traveling, yet still elegant. Over the years, Birkin has used the bag in order to raise money for charities. As for her personal use, Birkin told Vogue in 2006, she no longer uses the bag since  developing tendonitis.

The crocodile version of the bag costs $36,000 and is one of Hermès’s best-selling products, Yahoo reports. The handbag comes in cow, calf or ostrich leather and is made entirely by hand in France. It takes approximately 18 to 25 hours to complete. Hermès has not responded to Birkin’s request to no longer have the brand associated with her name.

PETA, however, happily acknowledged Birkin’s decision by stating, “On behalf of all kind souls in the world, we thank Ms. Birkin for ending her association with Hermes.”

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