NO!!!!!!

Majority of the men wouldn’t take a women’s last name cause of how the tradition works back then. They aren’t used to it. Only a few likes to break it out and wouldn’t mind taking their lady’s last name. It wouldn’t mean they are any less of a man, but he’s comfortable in whatever that may be cause he doesn’t care what the world thinks. So more power to them. It’s the modern world now! There’s always going to be changes being made. I know a few women that prefer keeping their last name even after marriage. It’s just their preference. Do what you want because it’s your life. Not what other expects of you. You don’t live for them. You live yourself and whoever is a part of. Do what makes you happy. =]

RIGHT!!! I am a woman and I agree! Everything grows into an issue, first they complain because the man doesn't want to get married, now it's a complaint because he wants to get married and SHARE his name with you, next thing you know women will be complaining about having children and raising them… oh wait some of them already are. If the man said let's get married, but you keep your name, then guess what!!! COMPLAINT.

Little typo: instead of his wife taking his name*.

And if I get married I’m either keeping my last name altogether or hyphenating. I like Coe and my last name and lineage is pretty important to me also.

We both changed our names and hyphenated. It was a great way to unify and have a fresh start.

It is, and always should be, up to the two individuals getting married.
It doesn't mean anything negative concerning either party whichever option they choose.

Like others have commented surnames have only been commonly used outside nobility for 5/600 years. Enslaved African Americans had no surnames and little opportunity to pass them on until they became legally free. So essentially none of us (descendants of the American enslaved) carry the family names of our African forefathers, or even know what the naming practices of the various African ethnicities we descend from are. From the stand point of genealogical research its a pain in the rear as it obfuscates and even erases any ties to an ancestor's entire maternal kin.
The practice of carrying forward only the man's surname is not common everywhere, the idea that husband and wife share the same surname is not common everywhere. Names come from place of origin and ethnicity, names are inherited through the mother or through the father's mother, names are blended into one with matrimony, each party retains their own family name in matrimony, each party takes the others name as their second last/family name, the man takes the woman's family name, each party carries their maternal and paternal name.
It is all culturally and socially constructed. In a more global society we need to just accept that not everyone does the same things, or for the same reasons.
This isn't the Victorian era, women aren't housed and taken care of by their father and father's family until they are old enough to be bartered off as non-productive property (why does no one whine about how dowry and bride prices lost popularity?) to another family, with the exchange of goods, in hopes of providing sons for this other family, whilst breaking all ties to her own family. Marriages can't be annulled, or the brides' family sued, if the woman does not provide her new family with sons. Arranged marriages are frowned upon here. Marriage is no longer an agreement between families, a business agreement to profit the men on either side.
Marriage is no longer controlled by the Church; it is a legal union and religion does not have to be involved at all, much less the varying approaches of different churches dictating every aspect of the union.
Marriage is a risk for both parties (emotionally, financially, psychologically…) and a potential source of great happiness and contentment, along with other gains. Both sides take oaths, make sacrifices, and forgo other paths and options in life to enter into their union. It is the union of TWO people from TWO families, who retain ties with their TWO families whilst together creating their own family unit, as ONE. It is not one person cutting ties to their own kin to adopt their spouse's family as their new and only kin, getting tested by the members of their new family as to their worthiness to carry the family name and other anachronistic practices. They are one and creating a future as one, not as a man and his +one.

It is up to the couple only how they marriage, family, history, traditions and the values and identity of their union.
People need to give up the idea that there is only one right way to do everything.