What Spending A Half A Trillion Dollars on Hair Care and Weaves Says About Us

May 11th, 2011 - By TheEditor

”It’s not that I think “natural hair” is now invisible but (weave) has become a way for more people to achieve that “good hair” status if only synthetically,” gleamed Davarian L. Baldwin, Paul E. Raether Distinguished Professor of American Studies at Trinity College.

“The culture surrounding weaves; such as the links between more traditionally white hair textures and the pricing system of weaves, helps to exacerbate the notion of “good hair” as “non-Black.”

Baldwin continued, “Who really knows if “Indian Remi” (a popular human hair weft texture) is a reflection of actual Indian women’s hair or what “Hollywood Italian” (another texture classification) actually means, but in hair weave stores there is certainly a hierarchy of hairs that is also linked to a hierarchy of racial value.”

But it’s just fashion, right?

The psycho-social ramification of wearing weaves tends not to weigh heavily on the minds of teen-agers who encompass the average age when extensions are first tried. Stacey Clark, a Washington DC professional falls in this category. She first crafted a new look using weave when she was in high school.

“Back then (in the late 80s) I believe everyone tried to pretend (the weave) was theirs,” Clark joked. “Now it’s more of a fashion statement.  Come to work one day with short curly hair, the next day it can be long with blonde streaks.  Changing hair is like changing clothes now.”

But what about when hair placement is more than just a fashion twist? For many African American women, the perception of them as having “Good Hair” is an embedded part of their self esteem. Some can’t and will not be seen without weave despite the cost and the time required to achieve it.

Nikki Walton, a license psychotherapist practicing in North Carolina, routinely counsels women on issues ranging from self-esteem and hair issues to depression and body image.

In fact, since 2000 the number of African American women now suffering from anorexia and bulimia has ballooned. Many say that the increase in these eating disorders among African American and Latino women stems from their buying into the mainstream media image of white beauty – that includes silky long hair and a overly slender silhouette that our fuller shapes cannot naturally accomplish.

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  • ambi

    hard to take this serious when there is a misspelled word in the first sentence -Straight, wavy, curly, fine, curse, …

  • Ricky

    You didn’t interpret your data correctly that was $507 billion on products and services TOTAL. That includes cars, electronics, furniture, lawn care services, car maintenance, etc. On personal care items the number was actually $7.4 Billion which is what hair care service and weaves would fall under.

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  • http://www.facebook.com/profile.php?id=1438551270 Jessica Lucinda Williams

    wow! we delve so deep into reasons behind what we as black women do to our hair, lol! goes to show, no matter what you do…your own will always be the ones ridiculing you. may as well make yourself happy, and do as you please.

    • http://www.facebook.com/profile.php?id=1086957004 Lacey Lawrence

      Easy excuse, especially when its your own encouraging you to embrace your God-self since others don’t; Classic.

  • MicorePlatinum

    Why pay for hair when you can have a hair business and get paid to wear hair extensions. First of it’s kind… platinumhair dot mymicore dot com

  • http://www.facebook.com/profile.php?id=100001018053141 Christine Kent

    We spend THAT much on hair yet most black women are recipients of public aid and welfare? That money needs to be saved damn. We try our best and spend everything to our name to look good on the outside while we are messed the hell up on the inside and in our minds. This is SAD and a joke and that’s why the black community is in the condition it’s in. A nation can rise no higher than it’s women and quite frankly we got our priorities out of wack. We’re helping the Koreans build up China town with all this money we are giving them and our communities are damn near going into extinction. Oh, but you just got your hair and nails done for the club tonight so everything is good for you I guess but it won’t be for long you wish you would of SAVED that damn money because things are going to change….FAST. I hope we are prepared. 

  • Kath

    “the mainstream media image of white beauty – that includes
    silky long hair and a overly slender silhouette that our fuller shapes
    cannot naturally accomplish.” 

    This issue is a such huge problem for all women. Anorexia is such a tragic phenomenon. Women literally starving to be as thin as possible because tiny and fragile (weak) is seen as beautiful. Men like small women than they can pick up, right? Talk about unexplored psycho-social ramifications…. Genetically I have no idea where this waif like body ideal came from. It certainly did not come from my swarthy viking ancestors. I have a hefty bone structure and I would probably starve to death before I ever got to the ridiculously low ideal weights projected by the media (125, 110, 100..). Maybe it’s a youth obsession thing? Who knows…? The straight hair obsession is even more bizarre, as hair texture varies so greatly between individuals, and Asians are the only race I can think of where stick straight hair is the norm. I remember a period of time in the early 2000′s when any hair texture except pin straight was ‘not cute’. There were so many girls when I was in high school who fried their hair with a flat iron daily, whether they had natural curls or basically straight hair as it is. So, so strange. 

  • http://pulse.yahoo.com/_XMEDSSUFHWPRHI3RFRKLKWDSKA trish

    For some wearing a weave is about what they lack inside or trying to be more ‘acceptable’.  But, for many it is simply another option.  No one should be telling women what it right or not.  Clearly, as blacks we have our priorities twisted: we are consumers of most products and not the visionaries behind the message or the money.  Not just in weaves; hair.

    Decades ago, black women spent billions in relaxers, pressing and style so weaves are another option.  Personally, everyone does NOT look good with every style.  We could better use our money and minds on much more.  But, who doesn’t want to look nice, however that is defined

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