The Game: New Kelly Rowland & Spike Lee World Cup Collab
Mommy-to-be Kelly Rowland premiered her new World Cup song in full this week. Rowland teamed up with Pepsi and the incredible Spike Lee to record “The Game.” The song is a part of Pepsi’s Beats of the Beautiful Game campaign.
The track is one of many from the MAX Beats of the Beautiful Game album. Pepsi has a number of heavy-hitter, including songs by Janelle Monáe, Timbaland, and Rita Ora on the tracklist. Directors Diego Luna and Idris Elba (yes, yes) will be collaborating with Pepsi as well, as each song will have its own short film – a la a visual album.
Rowland sings “Look at my eyes/Look at the score/ Look at the rich/ Look at the poor/ Look at the sick/ Look at the game/ We gotta a voice/ We can be change,” in this up tempo and uplifting song.
“We hope that fans of both artforms find that this unique combination embodies the true spirit of the beautiful game,” Frank Cooper III, chief marketing officer for Pepsi, recently explained.
Lee’s short film tells the story of a boy from Vidigal, one of Rio’s hillside favelas (where the opening scenes were filmed) who spends a day running through the city to recover the soccer ball his mother has just gifted him and has escaped down a hill and out of sight.From the hills, to buses and finally the World Cup stadium Vidigal founds his lone ball in the best place.
While we’re just viewing a short, acclaimed director Lee has actually been working on a feature length documentary entitled Go Brasil Go! since 2012. Maybe we’re just getting a preview of sorts with “The Game.” The film is said to focus on the rise of the country, particularly politically and economically on the international scene, reported Shadow and Act.
Beats of the Beautiful Game was released this Thursday, June 12, ahead of the start of World Cup 2014.
Watch it below and let us know what you think!