Music has superstars with household names and others who are relatively obscure but perhaps no less talented than the Kanyes of the world. The anonymous superstars of music exhibit profound influence on our lives, functioning as society’s Pied Pipers — composers whose TV soundtracks put us in a mood to spend money. Wendell Hanes has composed the tracks of more than 700 TV ads. Here he divulges the inner secrets of the ad-music business, clues us in on how he composes his own “hit tunes” — and says he can “smoke” one of the best-known artists of the day. Watch for yourself.
