Two Tomboys Team Up to Make Clothes for Girls Like Them

September 10, 2013  |  
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Cousins Maya Choksi, 8, and Grace Gericke, 15, got sick of the pink, sparkly fashions for girls at a young age. Grace, in fact, was so fed up with the short shorts sold to girls, she insisted her mom buy clothes from the boys section. Where was the happy medium between the baggy stuff for boys and the form-fitting options for girls?

“We went to great pains to design a shirt between tight and boxy,” Grace’s mom Laura Burns told CNN about her daughter and niece’s clothing line Girls Will Be. The cousins pushed their mothers to come up with more gender neutral designs that let girls be something beyond princesses that didn’t get dirty.

Burns and her sister Sharon Burns Choksi enlisted the help of brother David Burns in designing t-shirts and sell them online. The shirts feature slogans like “Be Awesome” and “I am me”, part of the girls’ (and moms’) hope to “reflect the range of possibilities available to young girls”. Burns said, “It’s an empowering message in and of itself. We like playing on that in our messaging.” The girls started with tees because that’s what kids have the most of, but they hope to move into the kinds of shorts they’ll want to wear.

Do you have trouble finding clothes for your girl who isn’t a girly-girl?

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