Not So Happy Prime Day: Amazon’s Biggest Deal Day Disappoints Shoppers

July 15, 2015  |  

 

Amazon.com

 

Today is the day! Amazon’s 20th birthday celebration, “Prime Day,” is here, but by the looks of Twitter where #PrimeDay is currently trending customers are not too thrilled.

Last week, Amazon prepared shoppers with details of the day, a celebration of the company’s anniversary. Amazon’s plan to create a sale day to rival that of Black Friday apparently does not have the magic of the coveted post-Thanksgiving shopping day. The biggest blunder? The selection of products on sale do not consist of the shiny large flat screens or instant one-cup coffee makers. Instead options range from Tupperware to supplements.

Amazon’s preview of deals had many in hopes of finding great products, but when shoppers logged on they received a different reality.

And Twitter is letting Amazon know just how they feel.

The birthday sale is open exclusively to Amazon Prime members, with hopes more will join. But it doesn’t look like the sales will entice new members for Prime Day alone.

Amazon’s Prime Day is halfway through it’s 24-hour sale with many hoping better deals will be released as the hours continue.

Have you tried out Prime Day?

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