Expand Your Reach: How To Get More Advertisers & Sponsors For Your Site

July 1, 2015  |  

Welcome to our Mommy Mogul column where we cover issues of importance for moms who are launching a new business, working a side gig, or managing work life and home life. Is there a topic you’d like us to address? Send your thoughts to tgarcia@madamenoire.com. And, as always, take to the comments with your feedback.

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Anyone who runs an online business or relies on a website to generate money is probably interested in learning more ways to monetize it. I don’t know about you but I’m always up for making some coins. Entrepreneurs want to get paid for their content or site popularity — and not just receive pitches to advertise someone else’s products or services for free.

When I first started my site many years ago, I had no idea what I was doing. Sure I noticed the success of more established blogs but had no clue how to reach the same heights. The only thing I could do was keep on publishing more and more content in hopes of attracting the right eyes.

Before Google changed their ranking standards (they’re always changing), I began receiving advertisement requests from companies here in the U.S. and overseas. It was pretty decent income that I pocketed each month. However, over time, things began to dry up.

Attending various industry events opened my eyes to the possibilities of teaming up with big name companies. I knew way too many people in my field who were working with businesses like Lowe’s, Target and Anthropologie. Certain deals revolved around free products in exchange for a write-up, but there definitely was money to be made.

Unfortunately there’s no guarantee with any financial pursuit. If you want to increase your chances of success, you might want to consider these steps.

Understand, know and build your demographic. Companies aren’t going to just hand you money without getting something in return. Even if you’re super nice, they’re more interested in who you can regularly attract. Understand your demographic of readers or clientele. Where are they located? What makes them unique? The more information you learn about them, the easier it will be to gain more followers.

Increase your social media numbers. In addition to knowing your target market or demographic you need to gain more social media followers. Yes there are exceptions to this rule, but generally speaking, bigger is better. Your virtual platform needs to have the numbers that would make it hard for a sponsor not to take notice.

Tip: As a goal, do your best to reach close to or over 5,000 social media followers on Facebook and Twitter. Instagram might take a minute though you’re on the right track with a thousand or more people who like your stuff.

Create a highlight reel. Media kits are a great way to state your company’s purpose, point out successful ventures and boast about your followers. It’s a great resource for advertisers and sponsors to use in order to learn more about you and what you bring to the table. This is also the place where you list your advertising rates. It’s important to package yourself in the best light that shows your value and how it translates to numbers — or profit for advertiser. If you command thousands of readers who earn upwards of $100,000 (Google Analytics and site surveys can help you find out more info regarding your traffic), speak up.

Don’t be afraid to go get them. No one says you need to wait for the perfect opportunity to fall in your lap Sometimes you need to be proactive in order to get what you want. Check a prospective company’s website for the appropriate contact information. Social media is also a good resource as they can see firsthand how many followers you have. If anything, reach out to the PR team as they might be able to tell you more about the company and link you to the right decision maker.

What are some ways you’ve gained advertisers for your website?

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