Black Twitter Clowns Urban Outfitters For Overpriced Hair Accessory Used By Women Of Color
This week Urban Outfitters resurfaced in the news with a new (but throwback) hair accessory many of us have used during our childhood—bobos (or hair bubbles).
Known for taking clothing designs or accessories from various cultures and making it “trendy,” Urban Outfitters now has the hair accessory, but the price has some people doing a double take. Priced at $8 for one, the retailer has become the laughing stock of the internet, thanks to Black Twitter.
Those of us who grew up using hair accessory know a pack of 20 will cost you $5 at your local beauty supply store. Even better the pack will have bobos in various colors.
Despite this, we all know Urban Outfitters will con someone into buying their “Marble Ponytail Holder,” just because it’s from their brand.
Black Twitter has created the hashtag #UrbanOutfittersBeLike to let the company know what they think of the latest offering. The hashtag features various cultural items used by Blacks and Latinos but with an Urban Outfitters spin.
Do you think Urban Outfitters should rethink their sales strategy?