StarbucksTo Debut New Partnership With Spotify This Summer
Remember when Starbucks had CDs to purchase as you waited on line to pay for your order?
Well, CDs have nearly become obsolete and Starbucks has moved on to how they can still earn a dollar, musically. With their new partnership with Spotify, Starbucks has connected its 10 million loyalty program members to the music service. Starbucks announced the new business deal yesterday and revealed members of their loyalty program will be able to listen and influence Starbucks’ playlists that will be played in stores.
More importantly loyalty program members will be able to continue listening to a Starbuck’s store playlist even after they leave the store either on the Starbucks or Spotify app. Spotify users will be able to earn reward points from Starbucks; USA Today notes this is the first time Starbucks loyalty points are available outside its stores. The partnership between Starbucks and Spotify will start this summer at U.S. Starbucks cafes and will then be followed by Canada and the United Kingdom. It should also be noted that the partnership will be multi-year. Starbucks CEO Howard Schultz says of the new partnership:
“Almost from the very beginning music has been a very significant part of the Starbucks experience. We think we have a historic opportunity to take the best of a bricks and mortar consumer brand, combine it with a digital platform and obviously the music and business acumen that Spotify has around building subscribers, and do something together that will enhance the music industry and most importantly provide further value for artists.”
Spotify Premium subscriptions will be handed out to 150,000 U.S.-based Starbucks employees . Spotify’s CEO Daniel Ek shared his vision for the partnership by stating: “What we’re envisioning is really centered around collaborative playlisting. We’re making the barista the DJ.” Currently, Starbucks has 7,000 stores in the United States and Spotify has 60 million global users.
Are you excited to create a Starbucks playlist this summer?