Cam’ron Treasure Hunt: Rapper Hid $100 In Boxes Of Killa Crunch Cereal In NYC

April 13, 2015  |  

#KillaCrunch #CerealKilla

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Rapper Cam’ron is into some wacky business ventures. Who can forget his Ebola masks from last year? (Keep in mind, Ebola, isn’t airborne.) Now some are wondering if the hip-hop star has ventured into the cereal business.

Cam’ron sent people in New York City on a treasure hunt, hiding boxes of what he’s calling Killa Crunch cereal boxes with $100 and a T-shirt (boxes are sans cereal) inside bodegas all around the city. There were only a total of 12 boxes in hiding, reports DNAInfo. The hunt started in Cam’ron’s hometown of Harlem.

He gave hints to the locations on Twitter.  The promotion was done in conjunction with Virgin Mega, reports NME. But no one really knows what Cam’ron is trying to promote–a new cereal? an upcoming CD?

For fans not in NYC, you can buy your Killa Crunch (with a T-shirt and cereal but no cash) via the Virga Mega app, which markets the box as a  Cam Collectible, for $45.

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