Is This A Good Idea? Facebook Wants To Host News Content On Its Site
Facebook has approached a number of media outlets, including The New York Times and Buzzfeed, in order to explore options for hosting media content on their site.
Social networks have become increasingly popular places for breaking news and other content to pass from person to person around the globe. The New York Times says that with 1.4 billion users, Facebook has become a vital source of traffic for media sites who seek to engage with their readers.
Instead of allowing its users to click out of the Facebook site, Facebook is looking to partner with media outlets to provide the stories, videos and other content right in the social network. The deal would also include some ad sharing profits. By hosting content directly on its social media site, Facebook will change how content is delivered to users.
For instance, Facebook plans to feature articles on the newsfeeds of those who have the interest or in the age group of the media publication’s average consumer even if they’ve never heard or don’t follow a site’s content.
Edward Kim of SimpleReach, an analytics and distribution company says Facebook wants to increase the speed of how users receive news, which would drive up consumer satisfaction and traffic, making the offer more enticing to more outlets. Many media outlets, like Quartz and National Geographic, when asked by The Times for their intentions on the deal by, declined comment.
A downside for publications would be losing consumer data. When readers click on articles or visit a site, tracking tools help companies outline its target readership numbers. There’s also concern about load time for stories, with Facebook likely working on speeding things up, according to the Times.
But for users, there’s the question of whether they want the social network, which also houses lots of personal connections and insight, to become a mass news feed as well. Are you interested in getting your news from Facebook?