28-Year-Old Tech Lover Develops App That Allows You To Take Back Those Messy Text Messages

March 6, 2015  |  

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A former Spelman student, Maci Peterson is being praised for helping people take back messy text messages they will regret. Her app, On Second Thought, which was released in January, allows users to cancel text messages before they’re delivered to the receiving party. Made for only Android smartphone users, On Second Thought as a product is a lifesaver, because according to the site:

Mistakes happen, and On Second Thought is here to help you fix them. Take control over your communication with the first messaging app that lets you recall text messages BEFORE they get to the recipient’s phone. How does it work? Send your messages through our app. If you see a mistake before it’s delivered, swipe left or right to Ost (recall) it, and the recipient will never know you tried to send them a message. Know you’re going to be out for the night, and might have a few too many drinks? Set the Curfew, and your messages will be embargoed until the next morning. When the curfew expires, you can decide which messages you actually want to send. Whether it was an accidental click or auto-correct made you look like a jerk, it happens and On Second Thought has you covered when it does.

In an interview with Peterson, Black Enterprise asks the millennial tech entrepreneur to share her marketing and financial strategy for a product like this. On top of divulging that information, she also gives insight on how to succeed when you have a new business. Here are a few highlights from her interview:

Black Enterprise: So tell us exactly how On Second Thought works, and share some of the app’s cool features.

Peterson: On Second Thought is very easy to use. After downloading the app from the Google Play Store, you go to the app’s settings, set On Second Thought as your default SMS app and determine the length of your “grace period”—up to 60 seconds. The “grace period” is the amount of time you have to swipe left and Ost (recall) a message after hitting “send.”Another feature in development is “curfew.” It’s for those nights on the town when you know you might have a bit too much to drink. Just go to your On Second Thought settings, determine the time you’d like your “curfew” to start, and all messages you try to send after that time will be held until the next morning. Once the “curfew” expires, you can look back and see which messages you still want to send, and which ones you’re thankful didn’t go through.

Black Enterprise: How is On Second Thought performing?

Peterson: We currently have over 4,200 users, expected to reach 5,000 very soon.

Black Enterprise: Congratulations. How have you been able market and promote the app?

Peterson: We have used social media and an aggressive public relations campaign to market On Second Thought. We have also forged strategic partnerships with other apps that have over 2.5 million monthly users to promote our app. Additionally, we used my relationships in Hollywood to secure product placement deals for On Second Thought to be integrated into film and television shows.

Black Enterprise: For aspiring entrepreneurs, how did you finance the business?

Peterson: In the beginning days of On Second Thought, my partners, phenomenal parents and I bootstrapped. Then we took in some money in our friends and family round at the end of last year. We are currently raising our seed round from institutional and private investors.

To learn more about Peterson and her awesome product, read her entire interview at BlackEnterprise.com.

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