Tasty Delights? Beyoncé Launches Vegan Meal Delivery Service

February 3, 2015  |  
Image Source: WENN

In 2013 Beyoncé and her husband, Jay Z, decided to try a vegan challenge. The diet stuck and now Beyoncé is turning her vegan passion into a business.

The singer has teamed up with her trainer Marco Borges to launch a new vegan meal delivery service called  22 Days Nutrition. The name was inspired by the belief that it takes 21 days to break a bad habit. Bey has added a day.

“The program’s philosophy is based on the concept that it takes 21 days to make or break a habit and on the 22nd day you are well on your way to forming new habits,” says a statement. The meal plan is targeted to those who want to lose weight, cook less or simply “experience a whole new way of eating.”

When you order from 22 Days Nutrition every meal will be 100 percent plant-based and it will be delivered once a week. Meals will range in price from $9.76 to $16.50 and all ingredients used will be non-GMO, gluten-free, soy-free, dairy-free and organic, reports Business Insider.  A full three-meals-a-day package, will run you $629.79 for 22 days, including shipping fee of $19.95.  Each meal, says the website, is “a perfect balance of protein, carbohydrates and fat with limited salt and sugar.”

The dishes actually sound kinda yummy: ratatouille pasta with pesto, curried fried rice with vegetables, and an almond blueberry breakfast loaf.

“All you have to do is try. If I can do it, anyone can,” Beyoncé said in a press release.

“We all know the importance and value of eating plant-based foods but often times find ourselves trapped in a series of bad habits that sabotage optimum wellness,” says co-founder Borges. “The Vegan Meal Delivery program makes it easier to reset your habits with healthy and delicious plant-based foods.”

Beyoncé looks great, so maybe there is something to this vegan diet.

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  • kickash

    i do agree that with the right attitude and effort anyone can do it. However for 10-16 dollars a day, my broke a$$ cannot.

  • Lele215

    I have to agree with other commenters when they say that $600 is high as heck. Maybe Beyonce is channeling Gynweth Paltrow and them. Anyhoo, when you crunch the numbers you can probably recreate a vegan meal plan yourself for a faction of the price.
    1. You can find a free 21-day vegan kickstart plan with recipes and shopping lists at the website for Physicians committee for responsible medicine; or
    2. You can buy 63 3 or 4 cup size plastic food containers for around $60 and prepare all your vegan meals over a weekend and freeze them

  • Chanda

    So no more Popeye’s chicken for Bey?! Who knew.

  • Guest

    $600+ a day?!?!?!? Well, we know who her target market is–not us!

    • Lele215

      That’s 600 dollars for the entire 3 meals a day/22 day program.

      • Chanda

        Still high as hell.

        • Lele215

          That’s true. I’m not a frugalista but $600 for three weeks of food is ridiculous.

        • SlimveggieLuv

          It’s only $9.50/meal. Not cheap but reasonable for a vegan meal.

          • Lele215

            $9.50 is reasonable for a vegan meal? Assuming you eat 3 meals a day for a month, that nearly $900/month for food. I just don’t believe it should be that costly to follow a vegan lifestyle. Aren’t there vegans on a budget?

            • SlimveggieLuv

              Most of ya junk food addicts that spend $5.99 on a McD value meal then chinese for dinner shouldn’t be complaining.Ya spend close to that in a month on junk food. P.S. judging by the vocabulary on here idk why ya complaining about the price.

      • Guest

        Either I misread it iniatialy or MN edited. Either way, it’s still up there in price.

    • Secret87

      Oprah, Denzel, Rihanna, Eve, ect can afford this. Too bad she didn’t have a special service where you can eat just like her dad (likely more affordable). Broke white, Asian, and Latinos exist too. Her services are a little too high for middle classed people too. Lets see how long her business lasts.

      • Lele215

        It seems like meal prep and delivery is a hot business. I was reading about a service called Sakara Life that has a 20 day organic meal plan that’s “just $69 a day” (Seriously) and they have been in business since 2011. Compared to that, Beyonce’s meal plan seems economical. Let’s be real, if she didn’t think she could make a load of money doing this she wouldn’t pursue the project.

      • Zina Gray

        Oprah ain’t gonna eat that bs. She wants some ham hocks, oven baked mac and cheese, black eyed peas, and extra crispy fried chicken. Shoot… I’m ready to cook. Bey looks better to me when she’s a lil thicker anyways.

    • HmmmIJS

      For a healthier lifestyle some NYers will pay this price. That’s the biggest trending thing out here and juice bars. It’s a heavy price to pay but that lifestyle will be beneficial in the long run. Just look at it as an investment. Hey, it’s tax season. People can buy that instead of a bag. 🙂

      Or you can just juice on your own and research some vegan recipes.

      • Lele215

        You can be a real baller and juice using a vitamix.

        • HmmmIJS

          lol. Or a Ninja. Macys has a sale.