After Boycotts And Loss Of Major Advertisers, VH1 To End “Sorority Sisters” Early By Airing Last Three Episodes On Friday Night
People have been in such a tizzy about “Sorority Sisters” since it premiered last month. But it looks like all the anger and the action people took to get advertisers pulled must have worked. VH1 plans to air the final three episodes of “Sorority Sisters” in one night, and not even in the show’s normal Monday night time slot. No, the show will meet its end in what they call the “Friday Night Death Slot,” or the “Graveyard Slot.”
According to the Atlanta Journal Constitution and VH1’s own TV schedule, “Sorority Sisters” will bow out late Friday night. The last three episodes will air at 9:30, 10:20 and 11:10, with the finale being the last episode and finishing up at 12 a.m.
Most VH1 shows have a big reunion, or at least a lot of promotion surrounding a finale. But considering that “Sorority Sisters” didn’t even premiere with much promotional backing (because they knew Greeks would flip out if forewarned), it’s not all that surprising.
And when you take into consideration the number of black Greeks who worked together to contact and successfully dissuade a great deal of advertisers, from Kellogg’s Cheez-Its, Crayola and Jimmy Dean, to the big kahunas, including Honda and the NBA, it’s definitely not a shocker. There is strength in numbers. And of course, networks need advertisers to keep these programs going, and according to the AJC, the loss of backers seems to have a great deal to do with this move.
However, VH1 did fight pretty hard. They had that special show where cast members could address the fallout. And recently, they claimed that because ratings were pretty good for “Sorority Sisters,” they weren’t backing down and canceling the show:
“There are currently no plans to change the series and it seems to be connecting with its audience. Due to the confidential nature of our agreements with our advertising partners, we never speak to specifics about clients and their media plans. But we do enjoy successful, long-term partnerships with our advertisers and are happy to honor any requests to move spots to other parts of our schedule.”
But as the AJC pointed out, until VH1 says so, this doesn’t mean the show is done for good. However, after all the trouble, is it really worth it to try and bring it back in the future?