Darren Wilson Supporters Pay For A “Pants Up, Don’t Loot” Billboard Via Crowdfunding

November 18, 2014  |  

Demonstrators in Ferguson yesterday. (Photo by Scott Olson/Getty Images)

A supporter of Ferguson police officer Darren Wilson, who fatally shot Black teen Michael Brown, has implemented a crowdfunding campaign that has raised enough money to erect a billboard in the heart of the St. Louis suburb reading “#PantsUPDontLoot.”

The phrase and hashtag was made popular  by conservatives as a response to the Ferguson protesters’ “Hands up, don’t shoot” rallying cry, reports Gawker.

Putting the billboard “in the heart of Florissant,” where most of the Ferguson protests have taken place, is being spearheaded by an IndieGoGo campaigner from Brentwood, Tennessee, named Don Alexander. He posted on the crowdfunding site:

This crowdfunding campaign is for the purchase of a billboard in the Ferguson, MO area. The billboard will display black text on a white background with the text “#PantsUPDontLoot”. After some initial confusion we are working with other, undisclosed companies in the area that are willing to create and display this image. The funds collected from this campaign will be used to purchase this billboard for as long as possible. Lamar originally quoted us ~$2,500 for 1 month but others have come in under that amount. Whatever funds we receive will go directly to keeping the billboard campaign up as long as possible. If we come to an agreement with a company and can fund it for 3 months, 5 months, 7 months…, we will.

At first, Alexander sought $3,000 to pay for the billboard, and he got major support believe it or not  on social media, including posters on St. Louis Coptalk, a commenting board for local police and their backers.

On November 13, Alexander announced that the billboard had exceeded its goal, raising $3,081 thus far from 29 funders.

Alexander says he’s keeping his eye on the progress of the “Ferguson Legal Defense Fund,” a campaign supported by Talib Kweli that’s trying to raise money for bail for any protesters who get arrested while demonstrating.

That campaign has only reached seven percent of its $25,000 goal as of this morning.

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