Chef Roblé Launches Signature Fragrance CLIQUE By Roblé On ShopHQ

November 17, 2014  |  

Renowned celebrity chef Roblé Ali has now added ‘perfumer’ to his resume and growing culinary empire. On November 7, Chef Roblé debuted his fragrance CLIQUE by Roblé on ShopHQ (formerly ShopNBC). The line will be the only new fragrance line to premiere this holiday season on the network.

On what inspired the fragrance, Roblé stated, “It started with the idea of developing an irresistible fragrance recipe that could maintain the freshness of a citrus cocktail on top, with an alluring and sensual dessert base containing notes from one of my favorite signature dessert recipes – French Toast Crunch.” The line includes an eau de parfum, body butter, shower gelée, and scented nail lacquer.

We got the opportunity to chat with Roblé about the fragrance line and how he manages his multiple business ventures. Check out what he had to say below.

MadameNoire (MN): What makes Clique by Roblé so unique?
Chef Roblé Ali (CR):  I thought it would be a great idea to have a fragrance created by a chef because there are so many parallels between the art of fragrance making and the art of cooking and culinary arts. We work with a lot of the same ingredients. It’s about blending, palettes, and making stuff delicious. It made perfect sense for me. I’m still shocked that no other chef has done this yet.

MN: Why the name “Clique by Roblé” ?
CR: I work in a lot of social environments. Fragrance is something that is social, something that you talk about and compliment each other on. It makes you think about a group of friends, your closest people.

MN: Why did you decide to launch the fragrance on ShopHQ instead of having a retail debut?
CR: Direct sales are always good. It’s a way to build your brand. We’re a small operation. We’re not a company that has a lot of products in the stores already and tens of millions of dollars for advertising. ShopHQ is the most prestigious of the television shopping networks. I felt like that was the perfect home for us. It’s a slow build. We’re going to start off this holiday season on Shop HQ and I would expect by Mother’s Day that you will see us in retail.

MN: What kind of feedback have you been getting throughout the pre-launch phase?
CR: I’ve met a lot of people in the beauty and fragrance industry and have gotten great feedback. I get tweets and mentions on Instagram of people that are ordering directly from cliquebyRoble.com. Every person that I’ve heard from is really pleased.

MN: Over the past years, you’ve really worked on growing the Roblé brand. How important is your business to you?
CR: I personally never liked working for other people. I always knew that I would be an entrepreneur since I was a kid, but you can’t just go from 0 to 100. You have to work  with somebody at some point. You build  as you go. You make contacts. You make plans. You set long-term goals. You focus and you work hard. I was able to do that to a point where I didn’t have  to work for anyone else. Now  I employ other people. I want to employ more people and start new businesses. I have  all different kind of projects that I’m working on. An app… things like that.

I wish I had more time. There’s not enough hours in the day. There’s no way I can do it all by myself. I have a small team that helps me  get everything done and keeps me on track.

MN: What’s the best business advice you’ve ever received and how has it helped your career?

CR: Never burn bridges. Maintain relationships. You never know what might come back around. You never know when you might need a certain contact or connection so make sure you do a good job. Treat people how you want to be treated.

MN: What are you most excited about in these next few months?
CR:We have another women’s fragrance in our back pocket that we may put out later. We also have a men’s fragrance that we are working on.  Starting in January, I am going to be doing daytime television and that’s been a big goal of mine. That’s where it’s at. I’ll be in front of all of America five times a week being a chef. I’ll always have have my foot in other [industries… but] food is my first love.

Rana Campbell is a freelance writer and personal branding strategist. Connect with her on Twitter, Facebook, Instagram, Linkedin or visit ranacampbell.com

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